DeepSummary
In this episode of the Pursuit of Wellness podcast, Mari Llewellyn interviews Heidi Somers, also known as Buff Bunny, about her journey from growing up in Alaska to becoming a fitness influencer and entrepreneur in Texas. Heidi shares her childhood experiences of being homeschooled and socially awkward, her decision to move to Texas for college, and how she navigated the early challenges of losing weight, starting CrossFit, and documenting her fitness journey on social media.
Heidi discusses the beginnings of her Buff Bunny clothing line, which started as selling t-shirts from her living room and evolved into a successful activewear brand. She reflects on the importance of celebrating accomplishments, both big and small, and how her brand aims to represent and empower women of all backgrounds and sizes. Heidi also opens up about her personal life, including her relationship with Christian Guzman, her plans for a wedding and starting a family, and her struggles with fertility.
Throughout the conversation, Heidi emphasizes the value of authenticity, hard work, and supporting other women in the industry. She shares valuable lessons learned from navigating contracts and legal issues early in her career, and her commitment to treating her team and influencers with respect and fairness.
Key Episodes Takeaways
- Celebrate all accomplishments, both big and small, as a way to promote self-empowerment and positive mental health.
- Inclusivity and representation of diverse body types, backgrounds, and perspectives are essential for creating a welcoming and empowering brand.
- Authenticity, vulnerability, and a genuine connection with your audience are key to building a successful and impactful online presence.
- Navigating the business world, especially as a young woman, can be challenging, but perseverance, education, and standing up for yourself are crucial.
- Surrounding yourself with a supportive team and treating them with respect and fairness can contribute significantly to the success of your brand or business.
- Balancing personal and professional goals, such as starting a family and running a business, requires careful planning, prioritization, and a strong support system.
- Embracing and learning from both successes and failures is essential for personal and professional growth.
- Pursuing your passion and purpose can have a ripple effect, positively impacting not only your own life but also the lives of others, including future generations.
Top Episodes Quotes
- “But I think being homeschooled is really cool because you get really close to your siblings because that's all you have to talk to.“ by Heidi Somers
- “I just loved working, but I always found a way to make the most money out of each job instead of having, like, one full time job.“ by Heidi Somers
- “Whether you're building a brand or you lost five pounds and you're so proud of that five pounds. It's like no matter how small or big the accomplishments are, it's like recognizing that and celebrating that.“ by Heidi Somers
- “It's definitely wild. Whenever you have those moments, like, you think, like, you're just uploading meal prep videos, but someone seeing a meal prep video or, like, a workout or just, like, a diet tip, it's like, it changed them. But then you forget, like, maybe it's because I'm excited to be a mom. It's like, it changes their kids.“ by Heidi Somers
Entities
Product
Person
Company
Event
Location
Episode Information
Pursuit of Wellness
Mari Llewellyn
4/8/24
Ep. #88 On today’s episode, I sit down with Heidi Somers aka Buff Bunny and discuss her journey from the snowy vibes of Alaska to the fitness hustle in Texas. Along the way, she turned Buff Bunny into a powerhouse of women's empowerment, all while keeping it real about the ups and downs of business life, from moving states to winning over a growing bunch of fans who dig her business smarts and meal prep tips. We also get into the real talk about the impact she’s made online, the special moments with fans, and the personal stuff like planning a real-deal wedding and tackling fertility challenges, all with the fitness world buzzing around her. Heidi’s take on fashion inclusivity and gearing up for motherhood leaves us feeling pumped about the many layers of wellness and chasing what you love. So, let's dive into this chat and uncover the raw and real side of thriving in the fitness game and beyond.
For Mari’s Newsletter click here!
Leave Me a Message - click here!
For Mari’s Instagram click here!
For Pursuit of Wellness Podcast’s Instagram click here!
For Heidi Somer’s Instagram click here!
For Buff Bunny Collection Instagram click here!
For Heidi Somer’s YouTube click here!
Sponsored By:
- Go to magicspoon.com/PURSUIT to grab a variety pack and try it today! And be sure to use our promo code PURSUIT at checkout to save five dollars off your order!
- Go to eightsleep.com/pow to save $200 off the Pod by Eight Sleep.
- Visit Carawayhome.com/PURSUIT to take advantage of this limited-time offer for 10% off your next purchase. This deal is exclusive for our listeners, so visit Carawayhome.com/PURSUIT or use code PURSUIT at checkout. Caraway.Non-Toxic cookware made modern.
Topics Discussed:
- 04:37 - Heidi Somers and the start of Buff Bunny
- 08:08 - Heidi’s childhood and story
- 25:04 - Work ethic and being motivated by fear
- 31:22 - Heidi’s journey with fitness
- 34:06 - Feeling sluggish due to your diet
- 40:56 - Importance of learning to set boundaries
- 42:47 - Beginning to blog
- 47:06 - Being at the epicenter of fitness
- 51:15 - Fertile era and thinking about motherhood
- 54:22 - Heidi’s love story
- 01:05:16 - The start of Buff Bunny Collection
- 01:11:09 - Being a woman in the industry
- 01:15:05 - Navigating business and contracts
- 01:27:15 - Building the Buff Bunny brand mission
- 01:30:11 - Recognizing and celebrating your accomplishments
- 01:31:52 - Buff Bunny updates
- 01:36:27 - Wellness to Heidi