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DeepSummary
The episode features an interview with Nicole Behr, a distinguished marketing executive with over 25 years of experience. Nicole talks about her career journey, starting with an English and American literature degree from UC Santa Barbara, and later pursuing an MBA from Berkeley's Haas School of Business. She shares her experience of working her way up at Aon Hewitt, becoming a corporate VP and head of marketing, and then moving on to roles like COO and CMO at companies like Zendesk and Logitech.
Nicole discusses the importance of raising your hand and advocating for yourself, especially as a woman in the workforce. She emphasizes the need for marketers to be great storytellers, have strong analytical skills, and understand the end-to-end spectrum of product development and sales. Nicole also talks about her decision to take a sabbatical after 25 years of working, during which she started a fitness coaching business and went through a period of self-discovery.
Towards the end, Nicole shares her insights on founding her own consulting firms, Artemis Marketing Partners and Baer Consulting. She stresses the importance of movement and meditation in one's daily life and encourages young professionals to grind in their twenties to build a solid foundation for their careers.
Key Episodes Takeaways
- The importance of self-advocacy, especially for women in the workforce, by speaking up and making their desires known.
- Being a great storyteller and having strong analytical skills are crucial qualities for successful marketers.
- Understanding the end-to-end spectrum of product development and sales is essential for marketers to effectively do their jobs.
- Taking a sabbatical or break can lead to personal growth, self-discovery, and a renewed appreciation for one's work.
- Incorporating daily movement and meditation can have a profound impact on one's well-being and outlook on life.
- Building a solid foundation and grinding in one's twenties can set the stage for long-term career success.
- Perseverance and self-confidence are key to navigating the challenges of starting a new business or pursuing entrepreneurial endeavors.
- Respect and decency towards others, regardless of their background, are important values to uphold in both personal and professional life.
Top Episodes Quotes
“You need to either be able to be, number one, a great storyteller, or be able to follow a story really well. So pick up a theme and carry it through into what you're doing and really be able to get behind the story of what might be coming from your CMO, for example, for the story that we need to tell.“ by Nicole Behr
― This quote captures Nicole's view on one of the key qualities of a successful marketer: being a great storyteller or being able to effectively communicate a narrative.“I would probably say my late father had a huge influence on me, primarily his, the way that he had a fundamental respect for other people and decency that I think I carry into my own life, you know, as an adult, and really viewing people as being worthy of respect, regardless of who they are.“ by Nicole Behr
― This quote highlights the influence of Nicole's late father on her values and her emphasis on respecting others, regardless of their background.“I definitely had moments of feeling a little bit destabilized, but, you know, sort of kept my head down and tried to have confidence in myself that I would navigate things forward. And I did.“ by Nicole Behr
― This quote illustrates Nicole's perseverance and self-confidence in navigating the challenges of starting her own business, even when faced with moments of uncertainty.
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Episode Information
She Leads
Carly Malatskey
8/24/23
Nicole is a 25+ year marketing executive who held leadership roles at Aon Hewitt, Zendesk, and Logitech. Rising from a product marketing specialist, she became Corporate VP and Head of Marketing at Aon Hewitt and COO/CMO at Logitech Sports and Human Performance. In 2022, Nicole left Logitech to start a fitness coaching business. Recently, she founded her full-service marketing consultancy, Baer Consulting, following her success with Artemis Marketing Partners, established in 2017. Nicole holds a bachelor's in English and American Literature from UC Santa Barbara and an MBA from Berkeley's Haas School of Business.
📹 Video interview available on Youtube.
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