DeepSummary
Tony McKenty and Paul Wilson are the co-founders of LandNow, a new proptech startup that has launched a real-time marketplace for land sales in Western Australia. LandNow aims to digitize and streamline the process of finding available land lots for builders, replacing the current system of emailing PDFs and constant back-and-forth communication.
The platform integrates with developers' CRMs to display all available land in real-time, along with detailed information about each lot's specifications, utilities, and design guidelines. This allows builders to quickly assess the suitability of a block for different house designs and put desired lots on hold.
LandNow launched in Perth, where builder representatives sell over 70% of all land, but the founders have plans to expand nationally. They discuss the challenges of onboarding developers and builders, as well as the potential for leveraging the platform's data insights in the future.
Key Episodes Takeaways
- LandNow is a new proptech startup that has launched a real-time marketplace for land sales in Western Australia.
- The platform integrates with developers' CRMs to display available land lots and detailed information in real-time.
- This aims to streamline the process for builders to find suitable land lots and put them on hold, replacing the current system of emailing PDFs and constant communication.
- LandNow plans to expand nationally after initially launching in Perth, where builder representatives sell over 70% of land.
- The founders discuss the challenges of onboarding developers and builders, as well as the potential for leveraging the platform's data insights in the future.
- The platform's business model focuses on serving developers by broadening their connectivity with the builder network.
- LandNow takes a direct integration approach with developers rather than scraping data to ensure accurate and up-to-date information.
- The founders aim to address inefficiencies in marketing and communication between developers and builders.
Top Episodes Quotes
- “The old adage was, you know, 50% of your marketing works, but just no one's sure what 50% works.“ by Tony McKenty
- “So land now is a b two b marketplace connecting builders with developers that have land available in real time.“ by Paul Wilson
- “We haven't taken the approach of scraping data. We've taken the approach of approaching every developer and one getting their permissions and getting their buy in so we can integrate with developments.“ by Tony McKenty
- “Our business model is primarily to serve the developer, to broaden their connectivity into the builder network.“ by Paul Wilson
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Episode Information
The Proptech Podcast with Kylie Davis
Kylie Davis
2/20/24
Now one of the biggest growth categories in the Proptech Awards for 2023 was tech for developers and off the plan sales.
And our next guests are a brand new startup specialising in disgitising how land is sold.
Landnow is a real time marketplace for land sales allowing the building industry to see exactly which blocks are available, their location and specifications to ensure they are suitable for different house designs and most importantly, the ability to put a block on hold. It replaces the very slow and laborious system of emailing pdfs of stock lists and constant phone and email tag - sometimes over a week or more - to see if a block was available to purchase.
Landnow launched in October in Perth where builder reps sell more than 70% of all land but they have big plans to go national.
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