DeepSummary
Noah Kagan and Laura Roeder discuss Laura's approach to entrepreneurship, which involves working part-time, relying on freelancers, and avoiding traditional meetings in favor of informal company updates. Laura shares her journey from freelancing to selling courses, creating the social media scheduling tool Edgar, and her current coaching software business Paperbell.
They explore the concept of contentment versus constantly striving for more, finding the right balance between enjoying the present and pursuing growth. Laura emphasizes the importance of loving what you do daily and not sacrificing your life for a potential future reward.
The conversation touches on handling envy, the differences between selling SaaS and courses, and Laura's decision-making process behind potentially selling Paperbell. Overall, it highlights Laura's unconventional and relaxed approach to building successful businesses while maintaining a fulfilling lifestyle.
Key Episodes Takeaways
- Find a balance between contentment and the desire for growth in your life and work.
- Question arbitrary milestones or societal norms, and experiment with unconventional approaches that align with your values and desired lifestyle.
- Prioritize enjoying the present moment and daily work, rather than sacrificing for a potential future reward.
- Be mindful of comparisons and envy, as they can distort your perception of your own accomplishments.
- Explore alternatives to traditional office structures, such as relying on freelancers and avoiding unnecessary meetings.
- Selling courses can sometimes be easier than selling software, as courses can sell based on the promise of an outcome, while software requires ongoing value delivery.
- Draw inspiration and business ideas from your own experiences, problems, and target audiences.
- Reevaluate your perspective on your business based on performance data, rather than being overly swayed by arbitrary benchmarks or emotions in the moment.
Top Episodes Quotes
- “I find if I'm not happy with it, with whatever random thing I've decided in my head is the, you know, bar for me to be happy with, and then I'm, oh, I'm sick of this business. I want to sell this business. I'm done with it. As soon as we're doing better, like in March, we had a killer month. Tons of growth. No idea why. By the way, I've been, like, digging into all our numbers. Absolutely no idea why we have not asked the people. Like, just like, why did you buy this all the time?“ by Laura Roeder
- “Yes. It does seem like as humans, we have this desire to create and contribute and grow and finding that line between just being truly happy with what you have and balancing that desire to keep going.“ by Laura Roeder
- “It's like, why not try to do it in a way where you're going to like it?“ by Laura Roeder
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Episode Information
Noah Kagan Presents
Noah Kagan
4/18/24
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This week, I caught up with Laura Roeder, a dear friend who also happens to be an exceptionally skilled businesswoman. She is the Founder of a coaching software business called Paperbell.
We chat about handling envy, finding contentment, and happiness in our lives, both at work and personally. Laura's approach involves skipping traditional meetings, relying on freelancers, and keeping everyone on the same page with informal company updates.
Laura's a master at dodging work in the best possible way—she's smart and super efficient with her time. Following her lead, you might just discover that a day's workload can be knocked out in just 2 hours.
In this conversation, you’ll enjoy 3 BIG things:
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When’s the right time to sell a business and do you actually need to if running the business is so damn easy.
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The differences between selling SaaS products and courses.
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Learn how to manage company updates and maintain alignment without traditional meetings.
Enjoy these 3 things plus more ear nuggets along the way.
Check out Laura’s website and her coaching software company Paperbell.
If you're hungry for more efficiency tips to level up your business game, check out last week's episode, the second in our ‘Brutally Honest’ series. Join me as I jump into the time machine to drop some serious wisdom on my younger self about the do's and don'ts of business. You can hear that in episode 348 of this feed!
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