DeepSummary
In this episode of the CMO Confidential podcast, host Mike Linton interviews Maryam Banikarim, a four-time CMO and co-founder of NYC Next. They discuss the ever-changing state of marketing, the challenges and strategies of navigating the CMO role, and the importance of continuous learning and adaptation in the digital age.
Banikarim shares tales from the 'marketing crypt,' recounting instances where companies failed to understand the value of marketing or the long-term nature of branding efforts, particularly in the tech industry. She emphasizes the importance of recognizing 'clues' during the interview process and being willing to take on challenging tasks.
The conversation also touches on Banikarim's TED Talk, where she discusses viewing life as an 'obstacle course' rather than a series of obstacles. She highlights the significance of using one's voice, dreaming bigger, and leaving a positive impact on the world through community-building efforts.
Key Episodes Takeaways
- Marketing is in a constant state of flux, and marketers must adapt to changing consumer behaviors and technologies.
- The CMO role is challenging, and navigating it requires continuous learning, adaptation, and the ability to persuade and connect with diverse stakeholders.
- Companies, particularly in the tech industry, often fail to understand the value of marketing and branding, creating obstacles for CMOs.
- Recognizing 'clues' during the interview process and being willing to take on challenging tasks can contribute to a successful marketing career.
- Viewing life as an 'obstacle course' and maintaining a problem-solving mindset can help overcome obstacles and achieve goals.
- Marketers should focus on storytelling and creating emotional connections with consumers, leveraging data and tools to make informed decisions.
- Using one's voice, dreaming bigger, and leaving a positive impact through community-building efforts are essential for personal and professional growth.
- Continuous learning, adaptation, and the willingness to take on challenges are crucial for success in the ever-changing marketing landscape.
Top Episodes Quotes
- “I think a good marketer understands the tools are different. They understand the data is a tool. Now, you get to make more informed decisions than you were able to before. But at the end of the day, we're storytellers. Right? Like, you're using data to tell a story, to connect. There's a reason stories convert people, because they connect emotionally.“ by Maryam Banikarim
- “I mean, I always understood that my job was to help grow the business. And the way I did that was just with the discipline that I knew, which is, how do you connect emotionally with the consumer to get them to actually come on that journey with you, with the idea that you were going to grow the business.“ by Maryam Banikarim
- “I think you know what? That's where I'm at.“ by Maryam Banikarim
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Episode Information
CMO Confidential
Mike Linton // I Hear Everything Podcast Network
4/23/24
A CMO Confidential Interview with Maryam Banikarim, Managing Director of Most Powerful Women + Brainstorm Tech at Fortune, formerly the CMO of Hyatt Hotels, Nextdoor, Gannett, NBCU, and Univision. Maryam discusses what it's like to be a company's first chief marketing person, how to bring a boss who doesn't know marketing along, bridging the generational digital divide, and how tech really doesn't believe in marketing. Key topics include: why you should say yes to hard things; looking for "clues" during the interview; how success at your job doesn't protect you from company politics; and from her TED talk -- how to see life's obstacles as an obstacle course.
Watch Maryam's @TEDx https://www.ted.com/talks/maryam_banikarim_life_s_an_obstacle_course_here_s_how_to_navigate_it?language=en
Linkedin: CMOConfidential
Spotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470f
Apple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567
#tedtalk #cmo #leadership
00:00 Introduction to CMO Confidential
00:37 Meet the Guest: Mariam Bannikarim's Marketing Journey
01:54 The Ever-Changing State of Marketing
03:40 Navigating the CMO Role: Challenges and Strategies
05:47 Embracing Digital Transformation in Marketing
07:33 The Importance of Continuous Learning and Adaptation
14:26 Tales from the CMO Crypt: Overcoming Obstacles
20:44 Navigating Misinformation in Marketing
20:58 The Power of Sharing Knowledge in Competitive Fields
21:22 Understanding the Long-Term Value of Branding
21:50 The Challenges of Marketing in Tech Companies
22:15 Crisis Management and the Importance of Preparation
23:03 Insights from a Marketing Career: Recognizing Red Flags
26:13 Embracing Challenges and the Journey of Self-Discovery
29:43 Building Community and Reimagining Business in a Changing World
31:56 The Journey from CMO to Community Builder
34:36 Concluding Thoughts and Practical Advice
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