DeepSummary
The episode features an interview with Allison Evans, the co-founder of Branch Basics, a company dedicated to revolutionizing clean living and fostering healthier homes. Allison discusses her personal health struggles, including being diagnosed with PCOS at a young age and being told she could never get pregnant naturally. After embracing a toxin-free lifestyle under her aunt Marilee's guidance, her symptoms disappeared, and she eventually had three daughters naturally.
Allison shares the story behind starting Branch Basics with her best friend Kelly and aunt Marilee in 2012. She talks about the early days of the business, the challenges they faced, and how they ultimately decided to launch their all-purpose cleaner, which became a success. She also discusses the process of rebuilding Branch Basics from scratch after a business crisis where they had to pause operations and pull products from the shelves, despite the company making millions in revenue.
Throughout the episode, Allison provides insights into managing customers, navigating relationships with formulators, balancing career and motherhood, and the importance of removing toxins from one's environment for overall health. She emphasizes the power of passion, perseverance, and embracing a healthier way of life.
Key Episodes Takeaways
- Embracing a toxin-free lifestyle and prioritizing whole, real foods can have a profound impact on one's health and well-being.
- Building a successful business often involves overcoming challenges, learning from mistakes, and persevering through difficult times.
- Passion, determination, and a strong mission can be driving forces in entrepreneurship, even when the path is unexpected.
- Managing customer relationships, navigating supplier and formulator partnerships, and balancing work and family life are common challenges for entrepreneurs.
- Self-awareness and understanding one's true strengths and weaknesses are essential for effective leadership and personal growth.
- Removing toxins from one's environment and products can foster healthier living and empower others to make positive changes.
- Building a strong support system, including business partners and advisors, can be invaluable in navigating the ups and downs of entrepreneurship.
- Embracing failure and viewing challenges as learning opportunities can contribute to personal and professional growth in the long run.
Top Episodes Quotes
- “Merilee has two incredibly powerful stories, kind of these catastrophic events that allowed her to have the information that is essentially branch basics. Like her entire brain is what, why we started the company. We basically said after that summer, Kelly and I looked each other and we're like, we want to put Marilyn's brain on the Internet.“ by Allison Evans
- “Thankfully, we were able to do really well in a pretty short amount of time.“ by Allison Evans
- “Know your strengths, but not meaning. Meaning not just what you're good at, like, what you're actually gifted at.“ by Allison Evans
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Episode Information
Behind Her Empire
Yasmin Nouri
4/29/24
Allison Evans is the co-founder of Branch Basics, a brand dedicated to revolutionizing clean living and fostering healthier homes.
Allison's journey began with personal health struggles - she was diagnosed with PCOS at a young age, didn’t get her period for years and was told she could never get pregnant naturally. After another health crisis in college, Allison was desperate to find relief and embraced a toxin-free lifestyle under her Aunt Marilee's guidance, centered on real food, safe products, and a toxin-free environment. The results were nothing short of miraculous— her symptoms completely disappeared, her period came back and she eventually welcomed three daughters into the world naturally. With her best friend Kelly by her side and her aunt, the three of them co-founded Branch Basics in 2012 with the mission to empower others to rid their homes of toxins and embrace a healthier way of life.
In this episode, Allison candidly shares how a few pivotal moments in her life and health journey were the catalyst for launching the business – and she never thought she would ever be an entrepreneur. Allison walks us through the early days of the business, how their first few ideas for non-toxic living didn’t work out, and how they ultimately decided to launch their all-purpose cleaner which eventually took off. She also shares the behind-the-scenes of the business, including how she managed business crises and the process of rebuilding Branch Basics from scratch. Allison reflects on this challenging time when they paused operations, pulled products from shelves, and laid off staff despite the company making millions in revenue. She also shares insights into managing customers, navigating relationships with formulators, balancing career and motherhood, and so much more.
In this episode, we’ll talk to Allison about:
* Allison’s early health challenges. [03:26]
* The influence of Marilee to Allison’s life [07:42]
* Marilee’s two powerful health stories. [13:19]
* Living with Marilee in 2008 and how they started Branch Basics. [21:15]
* The behind-the-scenes of business crisis management. [27:25]
* Allison’s advice on business problem management. [33:05]
* Getting canceled by an influencer and how Allison’s managed the situation. [36:23]
* Balancing business highs and lows. [39:05]
* Learnings in dealing with difficult customers. [41:47]
* Juggling motherhood and entrepreneurship gracefully. [44:57]
* Collaboration with formulators.[47:53]
* Allison’s business strengths and weaknesses. [50:11]
This episode is brought to you by Beeya:
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Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Allison:
* Website: https://branchbasics.com/
* Instagram: https://www.instagram.com/branchbasics/
* Instagram: https://www.instagram.com/almevans/
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