DeepSummary
The episode discusses how some craft brewers, facing declining beer sales, are diversifying their offerings by producing wine. Odell Brewing Company, known for beer brews like Odell Pils and Easy Street, has launched the OBC Wine Project, offering eight wines made from grapes harvested in Colorado, Oregon, and Washington.
Similarly, Brooklyn's Grimm Artisanal Ales, which already used techniques akin to winemaking for its fruit sour ales, has ventured into fermenting grapes, releasing its first vintage of Physico wines last year. Transitioning from beer to wine production allows these breweries to appeal to new audiences, including wine drinkers and those with gluten or wheat sensitivities.
While winemaking presents challenges like a longer production cycle and less room for error compared to brewing beer, these craft breweries see it as an opportunity for innovation and growth, capitalizing on their existing skills and equipment to offer a diverse range of alcoholic beverages to customers seeking variety.
Key Episodes Takeaways
- Craft beer sales have declined, prompting some breweries to diversify into winemaking.
- Breweries like Odell Brewing Company and Grimm Artisanal Ales have leveraged their existing skills and equipment to produce wines.
- Winemaking allows these breweries to appeal to new audiences, including wine drinkers and those with gluten or wheat sensitivities.
- Offering a diverse range of alcoholic beverages meets customers' demand for variety.
- Transitioning from beer to wine production presents challenges, such as a longer production cycle and less room for error.
- Breweries approach winemaking with a spirit of passion, experimentation, and innovation, rather than traditional winemaking expertise.
- Diversifying into winemaking presents an opportunity for growth and adaptation in the face of changing market conditions.
- Craft breweries are capitalizing on their existing resources and skills to produce high-quality wines alongside their beer offerings.
Top Episodes Quotes
- “Plus, adding wine to a brewery's offerings can help appeal to new audiences who prefer it or have gluten or wheat sensitivities.“ by David Brown
- “Plus, customers today like variety the drinks business reports.“ by David Brown
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Episode Information
Business Wars Daily
Wondery
5/1/24
Today is Wednesday, May 1, and we're looking at Odell Brewing Company vs. Grimm Artisanal Ales.
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