DeepSummary
In this podcast episode, Jamie Obanion, the founder and CEO of BeautyBio, a clean skincare and tool brand, is interviewed. She shares how her passion for science developed from watching her father, a cosmetic chemist, work in the lab. After witnessing brands using minimal concentrations of active ingredients to cut costs, Jamie decided to start BeautyBio to provide clients with products containing clinically proven effective levels of ingredients.
Jamie discusses her upbringing as one of six children, with a brother who has special needs, which taught her resilience and adaptability. She also talks about the challenges of entrepreneurship, including dealing with unexpected setbacks and pivoting when necessary. Her first business idea, Organicare, failed, but she quickly transitioned to BeautyBio, which debuted on HSN and sold out on the first day.
The conversation covers Jamie's over ten-year journey running BeautyBio, including the launch of their hero product GloPRO, an at-home microneedling device that generated $4 million in sales within 24 hours. Jamie emphasizes the importance of transparency, efficacy, and clinically tested formulas in her brand. She also discusses the recent acquisition of BeautyBio and her plans to mentor other brands and founders in the future.
Key Episodes Takeaways
- Every experience in life contributes to one's future journey, and nothing is truly wasted or irrelevant.
- Finding joy and sustainability in one's work, even as an entrepreneur, is crucial to avoid recreating the unhappiness experienced when working for someone else.
- Perseverance, self-improvement, and focusing on one's own journey rather than comparing oneself to others are essential for success.
- Launching a new product or business can be an emotional rollercoaster, but it's important to remain resilient and adaptable.
- Transparency, efficacy, and clinically tested formulas should be prioritized in the skincare industry to ensure products deliver promised results.
- Relinquishing control and being open to pivoting one's business based on consumer demand and education is necessary for growth.
- Having a supportive network of friends, family, and mentors can provide valuable guidance and encouragement during the entrepreneurial journey.
- Selling a business can be an emotional experience, but it also presents opportunities for mentoring and supporting other entrepreneurs.
Top Episodes Quotes
- “But I think your comment on, gosh, I don't feel joy, and I feel like I'm the Yasmin where I was unhappy working for someone. I've created that same monster. So I just love that you said so much of it is seasoned and, like, what brings you joy and. And creating, like, a sustainability aspect.“ by Yasmin Nori
- “If you've ever watched that movie joy, where she goes on air to sell, literally, it was like that, oh, my gosh, girl, you go legit. There is a counter to. They don't have it on anymore. They take it like it's like emotionally scarring. No, I love our HSN team.“ by Jamie Obanion
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Episode Information
Behind Her Empire
Yasmin Nouri
5/13/24
Jamie O’Banion is the founder and CEO of BeautyBio, a clean skincare and tool brand that leads with transparency and efficacy.
Jamie’s passion for science came at a young age as she watched her father, a cosmetic chemist, in his lab developing products and eventually joined him after college. Ten years later, having witnessed brands using minimal concentrations of active ingredients to cut costs and make false clinical claims, Jamie knew she had to address this issue in the industry. That's when the idea for BeautyBio was born. The aim was to provide clients with what they were paying for and help them understand the ingredients behind the products.
She debuted on HSN that same year and sold out on the first day. Five years later, she launched one of the brand's flagship products, GloPRO, an at-home micro-needling device that generated $4 million in sales within its first 24 hours and has since surpassed the $100 million mark. Fast forward to 2023, BeautyBio is available in over 1,700 stores, including Ulta, Sephora, Neiman Marcus, Nordstrom, and more.
In this week’s episode, Jamie guides us through the various "breadcrumbs" of life and how every individual experience she had before launching her business led her to exactly where she is today. We dive into her upbringing as one of six children, how she stumbled into entrepreneurship, why her initial business idea failed, and how she quickly pivoted to what eventually became BeautyBio. We talk about all the challenging experiences in her over ten year journey running the business, how they ended up selling the business last year, and so much more.
In this episode, we’ll talk to Jamie about:
* The concept of “breadcrumbs” in life and how everything happens for a reason. [02:57]
* Growing up with a family of six has influenced the woman Jamie is today. [06:13]
* Managing the challenges of motherhood. [14:41]
* Jamie’s upbringing and what sparked her interest in science. [21:38]
* The importance of team and how they’ve been integral in her journey. [26:17]
* Dealing with challenging experiences as an entrepreneur. [29:03]
* Co-founding Organicare with her physician father in 2008. [32:44]
* Adapting to consumer demand without compromising business ethos. [37:13]
* Pivoting from selling ingredients to launching BeautyBio. [42:50]
* Future plans for BeautyBio post-acquisition. [48:43]
This episode is brought to you by Beeya:
* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.
* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10
Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Jamie:
* Website: https://beautybio.com/
* Instagram: https://www.instagram.com/beautybio/
* Instagram: https://www.instagram.com/jamieobanion/
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