DeepSummary
In the episode, Alvin and Kevin discuss a new feature called 'Fan Mail' that Buzzsprout is introducing, which allows podcast listeners to text a number and send messages directly to the podcast host. They explain how this feature has been secretly tested on their own show, leading to high engagement from listeners. The hosts also talk about the difference between being IAB certified and IAB compliant, and why major companies like Spotify may choose not to pursue certification.
The conversation then shifts to celebrating the journey and dedication required for content creators to find success. The hosts highlight examples like YouTuber Marques Brownlee (MKBHD) and discuss how even hugely popular creators took years of consistent effort before gaining significant traction. They encourage listeners to embrace the grind and not get discouraged by a perceived lack of initial success.
Throughout the episode, the hosts answer questions from listeners on various topics, including video podcasting, listener analytics, and connecting with an audience. They emphasize the value of engaging with your community, consuming content within your niche, and consistently creating as the keys to improvement and potential success.
Key Episodes Takeaways
- Buzzsprout's new 'Fan Mail' feature allows podcast listeners to directly text the show, facilitating increased engagement and connection with the audience.
- Major platforms like Spotify may choose not to pursue IAB certification due to having access to more comprehensive data and analytics beyond just download metrics.
- Even hugely successful creators like MKBHD and MrBeast experienced years of slow growth initially, emphasizing the importance of perseverance and consistently creating content.
- Actively practicing your craft and creating content, not just consuming it, is essential for true improvement and potential success.
- It's never too late to start pursuing your passion, as numerous examples exist of individuals pivoting to new creative endeavors and finding success later in life.
- Connecting with and soliciting feedback from your audience can provide valuable insights to help improve your show and keep you motivated.
- Podcasters shouldn't get discouraged by perceived lack of early traction, as growth often requires an extensive grind before any significant payoff.
- Consistently engaging your community and delivering great content are key factors for building a successful podcast over time.
Top Episodes Quotes
- “We were very careful with that when designing how this feature is going to work. And as a listener of the show, you know that we've been testing this out in various formats for months and months and months on the show.“ by Alvin Brooke
- “If you ever want to be a good writer, you've got to be a great reader, and you've got to be a good writer. You've got to do both, consume it, but then actually do it and you will get better.“ by Alvin Brooke
- “MKBHD shipped 100 videos to get 74 subscribers. MrBeast, the largest podcast youtuber of all time, 100 videos, got 760 subs. PewDiePie, 100 videos to get 2500 subs. It's totally within your graphs to beat all of those numbers.“ by Alvin Brooke
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Episode Information
Buzzcast
Buzzsprout
4/26/24
Buzzsprout's latest feature delivers listener love straight to your phone — Fan Mail! We dive into how we've been secretly testing this new tool and how you can turn it on for your own podcast. Then we discuss the difference between IAB certification and compliance, to celebrating the grind behind content creation success stories like Marques Brownlee.
View the discussion thread on Twitter/X!
📣 Sound-Off Question: Turn on Fan Mail for your podcast and let us know what you think! To have your response featured in our next episode, tap the link above to shoot us a text!
Links mentioned in this episode:
- IAB "Compliance" and "Certification - the difference
- MKBHD tweet
- School of Podcasting: Podcasting's Deep Connection with Alban Brooke
PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews
Contact Buzzcast
- Send us a Text Message
- Tweet us at @buzzcastpodcast, @albanbrooke, @kfinn, and @JordanPods
- Send a "boostagram" through Fountain or Castamatic
- Email us at support@buzzsprout.com
Thanks for listening & keep podcasting!