DeepSummary
The episode features an interview with Lincoln Jones, the founder and director of the American Contemporary Ballet company. Jones discusses his unconventional journey into the world of ballet, starting as an elective in college before becoming deeply passionate about the art form. He expresses his dissatisfaction with the traditional approach to ballet and his desire to modernize and transform it into a more culturally relevant and engaging experience.
Jones describes the humble beginnings of his company, starting with just two dancers and $100 in Los Angeles in 2011. Through perseverance, cold-calling, and a commitment to his vision, he gradually built the company, securing venues, sponsorships, and funding. He emphasizes the importance of having confidence in oneself and a strong belief in one's vision.
The interview explores Jones' innovative approach to ballet, which includes immersive experiences, live music, and elements from various art forms. He talks about his upcoming show, 'Sapphires,' inspired by a conceptual fourth act of the ballet 'Jewels,' and his goal of making ballet more accessible and appealing to contemporary audiences.
Key Episodes Takeaways
- Pursuing your passion and having confidence in your vision are essential for achieving success.
- Being willing to challenge traditional norms and innovate can lead to transformative changes in an industry.
- Perseverance, determination, and a commitment to your goals are crucial when starting a venture from scratch.
- Personal growth and overcoming one's own limitations are key to building a successful business.
- Rebranding and repackaging can help overcome preconceptions and make an art form more accessible to modern audiences.
- Embracing an immersive and multi-disciplinary approach can revitalize and reinvigorate traditional art forms.
- Building a network and gaining the confidence of supporters and investors through consistent effort is essential for growth.
- Continuously adapting and evolving to meet the needs and interests of your audience is crucial for sustained success.
Top Episodes Quotes
- “And so it's like, if you go to a ballet, you're like, okay, this is 3 hours. There's a guy walking around in tights, gesturing to this woman supposedly saying something. I don't know what the hell he's saying. Look down at your program. Read the synopsis. Is this that part? I can't really tell. Okay, they're dancing again. I'm not really sure why they're dancing.“ by Lincoln Jones
- “You sort of just climb the ladder of, I guess, people having confidence in you and get to hire you eventually get to those people that you can't cold call. So you get the higher level sport.“ by Lincoln Jones
- “I often think that the biggest marketing problem we have is that word is ballet, because I'm sure, given your experience with ballet, you don't jump at it when you see it advertised and most people don't.“ by Lincoln Jones
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Episode Information
Success, Unscripted
4/18/24