DeepSummary
In this episode, Dr. Mark Goulston interviews Johann Ilgenfritz, the CEO of UK Health Radio, which is the world's leading online radio network for talk on health topics. They discuss the journey of UK Health Radio, its vision, and how it aims to provide a central platform for health information and expertise to people globally. Johann shares his personal experience of battling cancer and how it motivated him to create UK Health Radio.
Johann talks about the challenges he faced in the initial years of UK Health Radio, particularly in understanding the differences between internet radio and traditional FM/AM radio. He emphasizes the importance of providing informative and valuable content to listeners instead of just airing commercials. Johann also highlights the recent milestones, such as launching podcasts on various platforms and revamping the website.
Looking ahead, Johann expresses his ambitious goal of making UK Health Radio accessible to every household worldwide and having everyone listen to it. He sees UK Health Radio as a platform to assist mankind in health and wellness matters. Dr. Goulston and Johann also discuss the significance of authenticity, vulnerability, and caring in connecting with listeners and promoting compliance with health advice.
Key Episodes Takeaways
- UK Health Radio aims to be a global platform for providing accessible and credible health information to people worldwide.
- The platform's mission is not only to address cures but also to promote preventive health and inform people before they need medical interventions.
- Johann Ilgenfritz, the CEO of UK Health Radio, sees himself as the guardian of mankind's health and wellness, driven by a passion to create a platform that caters to people's health needs.
- Authenticity, vulnerability, and caring are essential for connecting with listeners and promoting compliance with health advice.
- UK Health Radio emphasizes the importance of listening to its listeners and understanding their needs.
- The platform has faced challenges in transitioning from a traditional radio model to an internet radio model and adapting its content and revenue strategies accordingly.
- UK Health Radio aims to expand its reach and impact by making its content accessible to every household and person globally.
- The platform encourages its hosts and guests to share personal stories and challenges, as it helps in establishing a genuine connection with the listeners.
Top Episodes Quotes
- “Action has genius. Taking action is probably, as you said, cutting off things, focusing my energy into areas where it's needed, and not wasting time with things that don't in the end, really, really matter.“ by Johann Ilgenfritz
- “I always say, UK health radio, of course we do cure, but we are actually there to prevent. That's what we actually strive to do, is inform people before they have to start looking at cures, etcetera.“ by Johann Ilgenfritz
- “I am the guardian of mankind's health and wellness. And a lot of people say to me, but how can you say that? How can you put that kind of pressure on yourself? It's not pressure, it's just how I see myself and how I see why I am here, what I have been put on this earth to do, and that is to create this platform that we can attend to people's needs from a health point of view.“ by Johann Ilgenfritz
- “I agree with you. Absolutely. And vulnerability isn't a weakness. It is actually a strength, because usually that is the time where people listen. I'm just looking at the COVID of your book. Just listen. Also, a very important thing that I've learned is to listen.“ by Johann Ilgenfritz
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Episode Information
My Wakeup Call with Dr. Mark Goulston
Great Love Media
12/12/23
In this episode I speak with returning guest Johann Ilgenfritz, CEO of UK Health Radio, the #1 world's talk health radio, which my co-hosted show, "Hurt Less, Live More," about his vision for bringing the best healthcare information to the world and updates on that and how you can become involved. https://ukhealthradio.com/about/