DeepSummary
In this podcast episode, Jeff Umbrow interviews Jessica Cordova Kramer, CEO and co-founder of Lemonada Media, a podcast network known for hit shows like Last Day, Believe Her, and Wiser Than Me with Julia Louis-Dreyfus. Jessica discusses the network's beginnings, their approach to narrative and celebrity-driven shows, and the challenges of running a startup in the podcasting industry.
Jessica explains that Lemonada started with the goal of creating content that would 'make life suck less' for listeners, and the network grew organically from there. She emphasizes the importance of having a clear mission and values, and surrounding themselves with passionate, empathetic people who share those values.
The discussion also covers the strategies behind successful shows like Wiser Than Me, the role of celebrity talent, the importance of marketing, and Jessica's overall optimism about the future of the podcast industry despite its growing pains.
Key Episodes Takeaways
- Lemonada Media focuses on creating content that 'makes life suck less' for their audience, with a clear mission and values.
- The network's success is built on surrounding themselves with passionate, empathetic people who share their values.
- There is no 'silver bullet' to marketing or development; it's about taking care and time with each project.
- Working with celebrity talent requires authenticity, passion, and a fresh approach to the subject matter.
- Lemonada prioritizes audio production and remains focused on their core strengths as an 'audio-first' network.
- Jessica Cordova Kramer is optimistic about the podcast industry's growth and potential for continued success.
- Careful planning, attention to detail, and a clear vision for each show's long-term arc are essential to Lemonada's approach.
- Building a sense of community and engagement with the audience is a key priority for the network.
Top Episodes Quotes
- “Our core values are mission aligned, honest, and empathetic. So those are the things that we are looking for in staff.“ by Jessica Cordova Kramer
- “I am so optimistic about audio. More and more people are listening to podcasting than ever.“ by Jessica Cordova Kramer
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Episode Information
Podcast Perspectives: a Podglomerate show about the podcast industry and the people behind it
Jeff Umbro, The Podglomerate LLC
11/1/23