DeepSummary
Alex Earl discusses being selected as the first-ever digital cover model for Sports Illustrated Swimsuit issue. She takes viewers behind the scenes of the photoshoot, including the fitting, hair and makeup process, and the actual shoot itself. Alex shares her decision to leave the photos unretouched to send a positive message, despite potential criticism.
Alex sits down with MJ Day, the editor-in-chief of Sports Illustrated Swimsuit, to discuss the brand's evolution from primarily targeting a male audience to celebrating diverse women and body positivity. They talk about how the brand was catalyzed to change after the backlash surrounding Kate Upton's 2012 cover.
Preparing for the Sports Illustrated Swimsuit runway show during Miami Swim Week, Alex takes a modeling class and walks the runway, even bringing her younger sisters to join her. While facing initial nerves, she explains how the experience encapsulated the brand's message of uplifting women.
Key Episodes Takeaways
- The brand aims to empower women, provide representation, and change societal perceptions of beauty.
- Alex walked the runway at Miami Swim Week, even inviting her younger sisters to join her.
- The experience highlighted Sports Illustrated's mission of uplifting women and promoting self-confidence.
- Body image, authenticity, and challenging traditional beauty ideals were central themes.
- Alex and the brand share a commitment to spreading positive messaging, especially for younger audiences.
- Alex Earl became the first digital cover model for Sports Illustrated Swimsuit, a major milestone for the brand.
- The photoshoot featured unretouched photos to promote body positivity and realistic beauty standards.
- Sports Illustrated Swimsuit has transformed from catering to the male gaze to celebrating diverse women.
Top Episodes Quotes
- “Maybe if you're listening to this, you might want to pause a moment. Wait until you can watch this, because there's a lot of vlog footage in this.“ by Alex Earl
- “We left the photos unretouched, which, I'm not gonna lie, after saying yes to that, I was like, hmm, do I regret that?“ by Alex Earl
- “Kate Upton is, by all standards, like, the epitome of perfection right now. But back then, people had so many reasons to rip her apart.“ by MJ Day
- “I want to be that place for women, young and old, to come to feel good about themselves, to see themselves represented, to learn something.“ by MJ Day
- “I hope that I'm able to keep doing that with my brand, and that means a lot to me.“ by Alex Earl
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Episode Information
Hot Mess with Alix Earle
Unwell
6/6/24