DeepSummary
The podcast episode takes listeners inside The Magic Apple, a unique magic shop located on the second floor of a nondescript strip mall in Los Angeles. Host Janet Shea interviews the store's owner, Brent Garris, who shares his journey of keeping the business alive through its challenging early years and turning it into a thriving hub for magicians and magic enthusiasts of all skill levels.
The Magic Apple serves as a gathering place where magicians can not only purchase tricks and supplies, but also hang out, share stories, practice their craft, and even put on impromptu performances. Despite its unassuming exterior, the shop holds a special place in LA's magic scene, attracting visitors from all over, including professionals from Las Vegas.
Beyond its role as a community center for magicians, The Magic Apple also sparks wonder and joy in children, allowing them to experience the magic of tricks firsthand. Brent's passion for his craft and dedication to preserving the art of magic shine through as he mentors the next generation of magicians.
Key Episodes Takeaways
- The Magic Apple, a magic shop located in a nondescript Los Angeles strip mall, has become a thriving community hub for magicians and magic enthusiasts of all levels.
- Owner Brent Garris's unwavering passion and dedication to magic have been instrumental in keeping the business alive through challenging early years and turning it into a beloved gathering place.
- The shop serves as a space for magicians to not only purchase tricks and supplies but also to hang out, share stories, practice their craft, and put on impromptu performances.
- Despite its unassuming exterior, The Magic Apple holds a special place in LA's magic scene, attracting visitors from all over, including professionals from Las Vegas.
- Beyond its role as a community center, the shop also sparks wonder and joy in children, allowing them to experience the magic of tricks firsthand.
- Brent's mentorship of the next generation of magicians showcases his commitment to preserving the art of magic and passing on his knowledge and love for the craft.
- The sense of community, camaraderie, and shared passion for magic fostered at The Magic Apple is a testament to the power of organic growth and dedication in building a successful niche business.
- The episode highlights the unexpected treasures that can be found in unassuming places, encouraging listeners to explore beyond the surface and seek out hidden gems during their business travels.
Top Episodes Quotes
- “Inside are some of the most magic places in Los Angeles, literally.“ by Unidentified Speaker
- “For me, all the above. It's like my home.“ by Coco
- “Like this kid in the other room. He came in when he was in first grade. It was his first time ever coming to a magic store. He had to do a project for school and wrote a book about this magic store. Drew pictures, put me in it, spiral laminated. He could have done anything in the world. He came to the magic store for an hour one day. That was two years ago. I just was doing my job. I'm just telling this kid magic tricks and hoping he likes it. Made my wife's eyes tear up. Cause it's such. It was a ten page. It was what?“ by Brent Garris
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Episode Information
Offsite Adventures
WaitWhat
5/1/24
There’s a code amongst magicians to never reveal their secrets. But on her latest trip through star-studded Los Angeles, Janet uncovers the secret to succeeding in business when she visits the city’s one and only magic shop, The Magic Apple. Tucked away on the second story of a strip mall, the owner of this charming hobby shop has been trading in tricks and organically building a loyal customer base for two decades. Is he simply out-hustling the competition, or is there something more magical at play?
Offsite Adventures is a Masters of Scale Production presented in alliance with Capital One Business.
Special thanks to Hadley Meares, Barry Glassner, and Brent Geris of The Magic Apple.
See this story come to life in our video series on YouTube. Click here to watch: https://www.youtube.com/watch?v=4YHGRZ0aEfU
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