DeepSummary
The episode begins with the host, Tammy Tiller Hewitt, introducing her guest, Yelena Bouaziz, as a brilliant and innovative thinker who excels at creating compelling stories from complex data. Yelena shares her journey of immigrating from Russia to North Carolina as a teenager, which taught her resilience and understanding of different cultures.
Yelena reflects on her career path, emphasizing the importance of being open to unexpected opportunities and not rigidly planning everything. She discusses the challenges leaders face in today's unprecedented times, highlighting the need for agility, flexibility, and investing in people. Yelena also stresses the transformative power of consumer-centric strategies in healthcare.
The conversation delves into Yelena's expertise in consumer analytics and loyalty, contrasting market share with share of wallet as a more effective metric for measuring customer relationships. Yelena encourages creative thinking by looking at problems through different perspectives, learning from other industries, and empowering team members to unlock their potential.
Key Episodes Takeaways
- Embrace unexpected opportunities and be open to pivoting rather than rigidly planning every step.
- Develop resilience and adaptability to navigate unprecedented and constantly changing environments.
- Foster a consumer-centric mindset and actively listen to understand consumer needs and values.
- Learn from other industries and diverse perspectives to drive innovation and creative thinking.
- Invest in and empower people to unlock their potential and achieve organizational goals.
- Prioritize authenticity, passion, humility, and a driven attitude when building teams.
- Measure the depth of customer relationships through metrics like share of wallet rather than solely relying on market share.
- Adopt a mission-oriented approach and let the organization's purpose guide decision-making.
Top Episodes Quotes
- โI was actually very risk averse. And as a good child from an immigrant family, I was dead set on going to medical school. From the moment I started college, my entire life was planned out month by month for the next ten years. I worked very diligently towards getting all of my pre med requirements and checking all the boxes of the activities that medical schools were going to be looking for, participating in research projects, and it made me miserable.โ by Yelena Bouaziz
- โThere is nothing that health systems care more about than there are patients. That's not the point. The point is what do you do about it? And just like you can decide to be a good listener, you actually have to develop those active listening skills. You have to learn how to be consumer centric. You have to learn how to learn about what your consumers are looking for, what matters to them, what they value.โ by Yelena Bouaziz
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Episode Information
The Leadership Lens Podcast - Tiller-Hewitt
Tiller-Hewitt Health Care Strategies
10/17/23
Today my guest is Yelena Bouaziz. Of all my podcast interviews, this might be my hardest to tee up because she took us to so- many - places.
Youโll love hearing about her journey as an only child, and an impressionable teenage girl, her family immigrated from Russia to (wait for it) North Carolina. From Russia to North Carolina. If that doesnโt scream culture shock, nothing will!ย She shares a couple of very relevant lessons learned from the cultural differences that admittedly made her a better leader โ and frankly, these lessons provide valuable reminders for all leaders!
She shares great advice for all you overachievers listening!ย I kept saying โ โOH, this will set someone free today!โ
I loved an aha moment she recently experienced while having a conversation with her childโs teacher that ironically applies to all leaders today!
Then we jumped into Yelena's unprecedented expertise at Sg2 around consumer loyalty, innovation, what we can learn from outside healthcare, and what organizations miss when they uber-focus on market share data as their true north.ย
When you finish with the podcast, Yelena shares so much more on our leadership webinar series titled: Donโt Expect Growth โ Earn it with Customer Loyalty. You can find that full recording and slides on our website at www.tillerhewitt.com.
Iโll hush it up so you too can get all that Yelena brought to this podcast.