DeepSummary
Colin and Samir interview Preston Summereau, aka Preston Goes, a rising YouTuber with around 600,000 subscribers whose videos have gained significant traction over the past year. They discuss Preston's approach to creating content, including his focus on storytelling, incorporating music, and capturing engaging visuals. Preston shares his journey from feeling like he was struggling to gain traction to experiencing breakthrough success with viral videos.
The conversation delves into Preston's creative process, his thoughts on writing for YouTube, the importance of unclosed loops and packaging videos effectively with attention-grabbing titles and thumbnails. They also explore the financial aspect of being a YouTuber, including brand deals, Adsense revenue, and Preston's experience navigating the business side of content creation.
Additionally, they discuss the challenges of balancing YouTube as a career with personal life, particularly as a married creator. Preston expresses his desire to continue creating fun and unique videos while feeling more comfortable in his role as a YouTuber. The interview offers insights into Preston's growth, his approach to video creation, and the evolving landscape of the creator economy.
Key Episodes Takeaways
- Effective storytelling and incorporating unique elements like original music can help creators stand out on YouTube.
- Packaging videos with attention-grabbing titles, thumbnails, and hooks is crucial for earning viewer engagement.
- Creators should embrace failure as a natural part of the creative process and not be deterred by occasional underperforming videos.
- Balancing YouTube as a career with personal life can be challenging, requiring creators to prioritize self-care and set boundaries.
- Diversifying revenue streams through brand deals and Adsense can contribute to financial stability as a creator.
- Maintaining authenticity and creating content that aligns with personal interests is essential for long-term fulfillment as a creator.
- Hiring support staff and managing a team introduces new complexities that creators must navigate carefully.
- Continuously refining skills like writing, editing, and thumbnail design can enhance the overall quality of content.
Top Episodes Quotes
- “Failure is not embarrassing. It is not a roadblock. It is the road.“ by Colin
- “I'm comfortable looking dumb if you're not comfortable failing publicly.“ by Samir
- “Title, thumbnail 1st 30 seconds do you honestly like this? I'm comfortable looking dumb.“ by Samir
Entities
Company
Person
Product
Book
Episode Information
The Colin and Samir Show
Colin and Samir
6/10/24
Today on the Colin and Samir Show, we’re interviewing Preston Summerrow, aka Prestongoes. Preston is an up-and-coming creator, with just under 600K subscribers. Over the last year, his videos have exploded. On this episode, we'll explore how he figured out what works on YouTube and his advice for creators.
Check out Preston's Channel: @prestongoes
Launch your business on Shopify: http://www.shopify.com/colinandsamir