DeepSummary
Kara Swisher and Scott Galloway discuss Elon Musk's change of heart in courting advertisers for Twitter after initially telling them to 'go f*** themselves' last year. They analyze Twitter's strategy of targeting small and medium businesses as major brands have left the platform due to concerns over toxic content. Swisher expresses skepticism about Twitter's claim that major brands are back on the platform.
The hosts then dive into the US Surgeon General's proposal to add warning labels on social media apps, citing potential harm to adolescent mental health. While acknowledging the need for more research, they debate the merits of age-gating social media and the role of personal responsibility versus regulation.
Later, they discuss the rise of far-right populist parties among young voters in the recent EU elections, attributed partly to their effective use of platforms like TikTok and YouTube. Galloway argues that young voters are becoming more pragmatic about economic issues, while Swisher believes they feel disenfranchised from the political process.
Key Episodes Takeaways
- Elon Musk is making efforts to win back advertisers on Twitter after initially alienating them, but major brands remain skeptical due to concerns over toxic content.
- The US Surgeon General has proposed warning labels on social media apps, citing potential harm to adolescent mental health, reigniting debates around regulation and personal responsibility.
- The use of AI in advertising is a major topic of discussion, with agencies exploring its potential benefits and risks for brand campaigns.
- Social media platforms like TikTok and YouTube played a significant role in the rise of far-right populist parties among young voters in the recent EU elections.
- Young voters in the US and EU feel increasingly disconnected from the political process, with some questioning the integrity of democratic systems.
- Effective storytelling and communication skills are considered essential for success in the media and technology industries, regardless of the specific medium.
- The impressive stock market performance of a few companies like Nvidia can distort the overall picture, leaving most investors lagging behind inflation.
- Age-gating social media platforms and removing phones from schools are discussed as potential measures to address the impact on adolescent mental health.
Top Episodes Quotes
- “And I don't care if you're Jeff Bezos or Winston Churchill or Maya Angelou, the most influential, successful people in history all have one thing in common. They're great storytellers.“ by Scott Galloway
- “Literally the fastest way to not get invited back to can because you get fired by your media company or brand for making what is, on a risk adjusted basis, literally the worst decision in branding.“ by Scott Galloway
- “If you own s and P stocks, if you own any of the 400, if you own a mix of any or all of the 499 stocks in the S and P that aren't Nvidia, you're either flat or probably down, and your investments probably aren't keeping pace with inflation.“ by Scott Galloway
- “The key attribute of any successful CEO, entrepreneur, media executive is one thing. It's storytelling. It's the ability to communicate across different mediums.“ by Scott Galloway
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Episode Information
Pivot
New York Magazine
6/21/24