DeepSummary
Ben Pines, the CMO of Elementor, discusses his background in psychology and how he transitioned into content marketing, SEO, and eventually co-founding his own business before joining Elementor in 2016. He talks about Elementor being a visual drag-and-drop website builder for WordPress that allows users to design entire websites without coding.
Pines shares how Elementor grew rapidly from zero to over 800,000 active installs in less than two years by creating a product that was 10x better than existing solutions and truly met a real need in the market. He highlights effective marketing tactics like clearly documenting new features and cooperating with the community.
Pines also discusses challenges in marketing to a global audience, such as dealing with language barriers, cultural differences, and providing multilingual support. He talks about future plans to further expand Elementor's visual customization capabilities and revolutionize WordPress website design.
Key Episodes Takeaways
- Elementor grew rapidly by providing a significantly better solution than existing alternatives, filling a real market need.
- Effective marketing tactics included clearly documenting new features and cooperating with the community.
- Key challenges included addressing language barriers and cultural differences when marketing globally.
- Elementor aims to revolutionize WordPress website design through advanced visual customization capabilities.
- The primary target audience is web professionals and designers who create websites for a living.
- Continuous growth and progression, rather than just consuming content, is important for entrepreneurs and marketers.
- Providing multilingual support and aligning with global timezones are crucial for supporting an international user base.
- Focusing on the customer's needs rather than competitors is vital for leading the market.
Top Episodes Quotes
- “You need to address both the language barrier and the fact that the culture is different. So how you approach them, how you communicate with your potential customer is different.“ by Ben Pines
- “If you look at the core of how Elementor developed, it developed as a solution for someone who makes websites.“ by Ben Pines
- “Unless every day you do something to add a scale or add something that gives you, like, experience with doing something, then you're not progressing. You're just being like a consumer. That's really not enough. If you want to be like, a successful entrepreneur, successful marketer, you really want to move forward.“ by Ben Pines
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Episode Information
HackToStart
HackToStart
5/15/18