DeepSummary
The podcast episode features an interview with Chris Brown, who owns around 30 billboards in the Bentonville, Arkansas area and retired at the age of 42 thanks to the monthly cash flow generated by these billboards. Chris explains how he got started in the billboard business, noticing an empty billboard and inquiring about buying it from the owner, eventually acquiring his first billboard for $75,000.
Chris discusses the process of finding locations for new billboards, obtaining necessary permits and approvals, and constructing the billboard structures. He highlights the advantages of billboards as an advertising medium, including their potential for high visibility, long-term brand awareness, and trust-building with potential customers. Chris also shares insights into pricing strategies, contract lengths, and the different types of billboards (static vs. digital).
Towards the end of the interview, Chris talks about his current involvement in managing the billboards, his plans to expand his portfolio and teach others through a course called 'The Billboard Academy'. He emphasizes the importance of having a mentor or guide to help navigate the process and achieve financial freedom through passive income streams like billboards.
Key Episodes Takeaways
- Billboards can be a lucrative passive income stream, generating significant monthly cash flow with relatively low maintenance.
- Finding and acquiring existing billboards from motivated sellers, as well as securing permits for new billboard construction, are key steps in starting a billboard business.
- Factors like location, visibility, and competition influence the pricing and demand for billboard advertising space.
- Building long-term contracts with advertisers and maintaining brand awareness are important for maximizing returns from billboard investments.
- Billboards can be valuable assets that can be sold for multiples of their annual earnings, offering both cash flow and equity potential.
- Having a mentor or guide can provide valuable insights and help navigate the process of building a successful billboard business.
- Diversifying income streams through passive investments like billboards can lead to financial freedom and early retirement.
- Consistency and a long-term mindset are crucial for building wealth through alternative investments like billboards.
Top Episodes Quotes
- “I made a commitment then that I wasn't going to be ever on the chopping block where I didn't have some other passive income or side hustle to protect me and my wife as we made this journey of life as we started out.“ by Chris Brown
- “It's more about who we becoming versus just what we have. And it reminds me, so I was in my barn the other day, so I have a crossfit gym in my barn, and I was in there working out, and there's two garage doors, and this little hummingbird flies in, and he's flying across the rafters. He got himself stuck up in the top. He's going back and forth and back and forth. He's just wearing himself out.“ by Chris Brown
- “Find a mentor, find a guide if you don't have that, so that you can see the next best steps that you need to take and how to do that. And that's one thing that's helped me the most is to be the guide that helps others become a free hummingbird that they're able to go, get out of the rat race, get free financially, and live that life that they were desiring to live.“ by Chris Brown
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Episode Information
The Side Hustle Show
Nick Loper of Side Hustle Nation
5/16/24
Billboards are timeless.
And they remain a successful advertising strategy even with the rise of digital technology.
With that said, you probably never imagined that a solopreneur could rake in $30,000 a month from it (part-time!).
But that’s exactly what Chris Brown from Signs of Good and wantmore.org has done for the past decade.
Chris retired early at the age of 42 and now owns approximately 30 billboards around Bentonville, Arkansas.
Tune in to Ep 608 of The Side Hustle Show to learn:
- how to find billboards for sale
- find places where you could put one
- how to fill that ad space
- how passive it is once you’re up and running
Full Show Notes: How to Start a Billboard Business: $30k a Month Part-Time
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