DeepSummary
Evan Lovett, the creator of the wildly popular social media account LA in a Minute, shares how he started the account in January 2022 as a way to connect with his son's generation and educate them about Los Angeles history and culture. Initially paraphrasing newspaper articles for his son, the account quickly gained traction, and Lovett began creating videos about the history of various LA landmarks, foods, and events.
As the account grew in popularity, sponsors began reaching out, and Lovett realized he could turn his passion project into a business. He brought on partners to help with production and business strategy, and the account now has millions of followers across multiple platforms. Lovett discusses the various revenue streams, including sponsorships, podcast advertising, and speaking engagements.
Lovett shares his vision for the future, which includes developing a longer-form TV show or streaming series that would delve deeper into the stories and personalities behind LA's history and culture. He also touches on his disappointment with the city's homelessness issue and hopes that it will be addressed before the upcoming World Cup and Olympics.
Key Episodes Takeaways
- LA in a Minute started as a passion project for Evan Lovett to engage his son and educate him about Los Angeles history and culture.
- The social media account quickly gained popularity, allowing Lovett to turn it into a successful business with various revenue streams, including sponsorships, podcast advertising, and speaking engagements.
- Lovett's vision for the future includes developing a longer-form TV series or streaming show that would delve deeper into the stories and personalities behind LA's history and culture.
- The podcast has been a significant revenue stream for the business and has helped establish a more intimate connection with the audience.
- Lovett is frustrated with the homelessness issue in Los Angeles and hopes that it will be addressed before the upcoming World Cup and Olympics.
- Lovett's passion for Los Angeles and its history is evident throughout the episode, and his ability to share that passion has been key to his success.
- Building a team and bringing on partners with different skills and expertise has been crucial in growing the business and expanding its offerings.
- Staying true to his passion and not compromising his content or message has been important for Lovett, even as the business has grown.
Top Episodes Quotes
- “First and foremost, this could not be a business without the podcast. So let's start there. Gobsmacked. I'm gobsmacked at how much revenue is in podcasting, with the ears being relative to the eyeballs you get on social media.“ by Evan Lovett
- “Another funny what happens first, say that, because we talked about this, is this could keep going and we get partnerships and we get an episode here, a five episode deal there, or podcast sponsor, and those are all good, and I love those partners. Thank you. But the next step for me is we've hired a videographer director production team to film a trailer and a four part pilot that we want to shop to streaming services.“ by Evan Lovett
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Episode Information
Success, Unscripted
6/26/24