DeepSummary
Nick Bare, Hope, and Tony recount the planning and execution of BPN's 50-mile overnight ultra race, which was held on a working cattle ranch. They discuss the challenges they faced, such as having to reroute the course just an hour before the race due to a mileage discrepancy, dealing with loose bulls on the property, and ensuring the runners' safety on the rugged terrain.
The team emphasized the intentionality behind the race's design, aiming to create a gritty and challenging experience for the committed runners. Despite the obstacles, the race was a success, with only five out of 100 participants not finishing. The team reflects on the importance of creating experiences that embody the brand's values and mission of fueling performance for the committed.
Nick, Hope, and Tony also share their personal growth journeys at BPN and how the company has fostered an environment of confidence and learning through failure. They discuss the significance of building a brand through impactful experiences over time, rather than relying on a single event to be a game-changer.
Key Episodes Takeaways
- Building a brand takes time and intentional effort through impactful experiences and interactions, rather than relying on a single event to be a game-changer.
- Creating challenging and gritty experiences that align with the brand's values and mission can resonate deeply with the community and leave a lasting impact.
- Fostering an environment that allows for failure and learning is crucial for building confidence and growth within a team.
- Effective leadership involves guiding and teaching team members, rather than being overly involved in the execution.
- Confidence and belief in oneself are essential for achieving success and overcoming self-imposed limitations.
- Attention to detail and being prepared for potential obstacles are key when planning and executing large-scale events.
- Building a brand requires a cohesive and dedicated team that is aligned with the company's mission and values.
- Embracing and learning from challenges and setbacks is part of the journey of building a brand and creating impactful experiences.
Top Episodes Quotes
- βI was afraid of injuries. I was afraid of heat. I mean, it's a scary experience. People drop, seize up, shake convulsively. I was also concerned about wild animals. I was afraid of the hogs first off. And then Joe said, oh, you shouldn't be worried about the hogs. You should be worried about the deer. Cause if the deer gets spooked, they'll come at you.β by Nick Bare
- βMy confidence got shook once, and. But you were right there to, like, allow me to fail. And, you know, it was a go pack launch. It was a freaking go pack launch. I made a video for the Gopack launch that, you know, I thought it was what we wanted, and I thought was, like, good, and, like, was, like, pretty confident in it. And then, like, you know, you watch it and you were just like, it's not it, man. Sorry. We're not gonna. We're not gonna launch it.β by Tony
Entities
Person
Product
Company
Event
Episode Information
The Nick Bare Podcast
Nick Bare
6/24/24
Today, Hope and Tony are joining me to relive the adventure of BPN's 50-mile overnight ultra. This race truly embodied who we are as a brandβa gritty race where runners are challenged to hold the standard. Not only were the runners unaware of the course or location until the day of, but we also had to contend with loose bulls, rugged terrain, and a significant course change just an hour before the race started. This race was another milestone in shaping the BPN brand that I and the BPN community will never forget.
Save 10% at BPN Supps:
https://bit.ly/nickbare10audio
Follow for more:Β
IG: instagram.com/nickbarefitness/
YT: youtube.com/@nickbarefitness
Topics:
0:00 Intro
1:30 Welcome
3:26 Hosting the race on a working cattle ranch
10:12 How to race came to be
18:45 Designing a race for the committed
25:43 The concerns involved
30:24 Starting the race
39:34 Mapping the course
51:49 Marking the course
56:34 The hardest events to plan
59:24 Building a brand in drops
1:03:22 Medals for the finishers
1:06:14 Hope & Tonyβs history at BPN
1:19:34 The confidence-boosting moments
1:23:24 Growing through failure