DeepSummary
Gary Vaynerchuk discusses the importance of creating valuable content for your audience rather than being self-serving on social media. He emphasizes the need to shift the perspective from promoting oneself to providing value, as this approach is more likely to lead to growth and engagement. Vaynerchuk also talks about the 'TikTokation' of social media, where algorithms prioritize content based on interests rather than followers, leveling the playing field for creators.
Vaynerchuk addresses the potential TikTok ban and advises content creators to diversify their presence across multiple platforms to mitigate risks. He shares his thoughts on Elon Musk's acquisition of Twitter (now X), suggesting that the platform has always been contentious, and he is curious about potential new features. Vaynerchuk also discusses the role of parenting in addressing concerns about technology addiction among youth.
When asked about the future of storytelling, Vaynerchuk argues that attention spans are not necessarily shorter, but rather, content quality determines whether people engage or not. He emphasizes the importance of understanding the science behind creating compelling short-form content and continuously adapting to new mediums.
Key Episodes Takeaways
- Focus on creating valuable content for your audience rather than being self-serving on social media.
- Understand the changing dynamics of social media algorithms, which prioritize content based on interests rather than followers.
- Diversify your presence across multiple platforms to mitigate risks and potential platform bans.
- Responsible parenting is crucial in addressing concerns about technology addiction among youth.
- Understand the science behind creating compelling short-form content and continuously adapt to new mediums.
- Attention spans are not necessarily shorter; content quality determines whether people engage or not.
- Be open to new features and changes on social media platforms, as they can provide opportunities for growth and innovation.
- Maintain authenticity and stay true to your unique voice and perspective when creating content.
Top Episodes Quotes
- “About three, four years ago, what you saw was TikTok gaining real steam, and what you understood was it was interest graph. The algorithm took the content. So for everybody who's listening, the fact that I've spent 15 years doing good work and amassed this huge following, quote unquote, gives me almost no, that's a little bit extreme. But I don't have as big of advantage of getting my content out today as I did four years ago, because now, if you make a good piece of content and you've never posted before, it could get 500,000 views, and I could put out a piece of content that only gets 40,000 views.“ by Gary Vaynerchuk
- “My argument is we are always talking about big tech, we're talking about regulation all the time. Why aren't we talking about parents that don't have any parenting skills? I think our issue is parenting. I don't think that Google or Facebook should get a free pass. I think parenting is getting a free pass.“ by Gary Vaynerchuk
- “Build attention everywhere so that you're not vulnerable.“ by Gary Vaynerchuk
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Episode Information
The GaryVee Audio Experience
Gary Vaynerchuk
6/26/24
Today's podcast is an interview I did with Cody Combs on The National in Abu Dhabi. I share my thoughts on the TikTokification of social media explaining why everyone has higher chances now to go viral, the reason most people struggle to grow on social media, and much more. Hope you enjoy!