DeepSummary
In this episode, Sim and Maya discuss strategies for building and nurturing an online community. Sim emphasizes the importance of clearly communicating the value proposition and purpose of the community from the outset. She advises using video content, especially on TikTok, to engage potential members and share personal experiences related to the community's focus.
Maya seeks Sim's advice on curating content for her wellbeing community, and Sim suggests analyzing high-performing posts to identify topics that resonate with the audience. She also recommends embracing vulnerability and sharing a 'zero to hero' storyline to build trust and relatability.
While acknowledging the potential 'cringe' factor of creating video content, Sim encourages Maya to focus on the positive impact the content can have on the community. She emphasizes that the satisfaction of helping others should outweigh any personal discomfort.
Key Episodes Takeaways
- Clearly define the value proposition and purpose of your online community from the outset.
- Leverage video content, particularly on platforms like TikTok, to engage potential community members and share personal experiences.
- Analyze high-performing content to identify topics that resonate with your audience and double down on creating more content around those themes.
- Share a 'zero to hero' storyline, showcasing your personal journey from a relatable challenging situation to overcoming it, to build trust and engage the audience.
- Embrace vulnerability and authenticity in your content creation, even if it feels uncomfortable or 'cringeworthy'.
- Focus on the potential positive impact your content can have on the lives of your community members, rather than any personal discomfort or cringe factor.
- Continuously evaluate and refine your content strategy based on audience engagement and feedback.
- Consistency and perseverance are key to building and nurturing a successful online community.
Top Episodes Quotes
- “Second thing, you didn't really used to have to do this back in the day, building communities. Like, I was really comfortable with making tweets and then taking the tweets and then putting them on Instagram. And that was my way of growing a community by sharing my hot takes in tweet format. Now we are video first, which. Love it, hate it. I wish it wasn't.“ by Sim
- “And I had to say to myself, yes, I am making videos in reels, but this is for the greater good of this message and this community that I'm trying to build. And if I have to make a reel for someone to then find girls that invest, for them to then join the newsletter and get a free weekly updates about investing, or to find the podcast and listen to the episode where we're like, hey, bitcoin is going up. This is what you should know about it. And then they go off and actually invest and create a difference in their life, and in 1020 years time, live a completely different life than they were going to because they found that r1, I'm okay with it.“ by Sim
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Episode Information
Girls That Invest
Girls That Invest
3/20/24
Welcome back to Girls That Startup, a weekly series where we spill the tea on how to create a seven-figure side hustle - because no one saves their way to wealth. You’re joined by Sim, a seven-figure business owner, and Maia, an entrepreneur in the making.
This week, Sim and Maia share actionable tips on building and nurturing an online community, emphasising the importance of clarity in your message and leveraging video content for engagement. They dive into personal anecdotes and strategies for creating relatable, impactful content that resonates with your target audience, underlining the shift from static posts to dynamic, video-first platforms.
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'Til next week, team! 💖
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