DeepSummary
Gary Vaynerchuk discusses the importance of creating content and putting yourself out there, even if it's not perfect. He emphasizes that people often overthink and hesitate to create content because they believe they need to have something profound to say. Instead, he advises simply documenting your day-to-day experiences and sharing them online, as this authenticity will resonate with people and attract business.
He also talks about the need to hire better employees, even if it means paying more initially. Having better people can lead to increased profits and more free time in the long run. Vaynerchuk stresses the importance of retention through effective communication and addressing employees' concerns.
Additionally, he touches on navigating the challenges of working with regulated industries, such as legal restrictions on content creation. He suggests pushing back on overly conservative legal advice and finding creative ways to share content within the boundaries.
Key Episodes Takeaways
- Create consistent, authentic content about your daily experiences to attract business and build a following.
- Be willing to pay higher wages to attract better employees, which can lead to increased profits and more free time in the long run.
- Communicate effectively with employees to address their concerns and improve retention.
- Navigate legal restrictions in regulated industries by pushing back on overly conservative advice and finding creative solutions within boundaries.
- Repurpose content across multiple platforms, such as turning video content into podcasts, to maximize reach.
- Consistency is key, and it's important not to give up on content creation too quickly when you don't see immediate results.
- Be willing to turn down lucrative opportunities if they conflict with your values or company culture.
- Seek practical advice on content creation strategies, such as incorporating informative segments or asking engaging questions.
Top Episodes Quotes
- “If you put out a daily show about the trials and tribulations at your dealership and you put it on Facebook and YouTube, your business would explode.“ by Gary Vaynerchuk
- “If you don't want to be there and you want to be home or you want to at least be able to mentally relax on a Friday afternoon. Well, then you need to pay 18, not 14.“ by Gary Vaynerchuk
- “You know, even the money was huge. You know, Steve Ross, the owner of this stadium and the Dolphins. When I decided I want to take cannabis company clients, I knew that the NFL and cannabis just was going to take some time and so I had to make an investment in another company.“ by Gary Vaynerchuk
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Episode Information
The GaryVee Audio Experience
Gary Vaynerchuk
6/29/24
Here’s the problem most people run into when they create content online:
They think they have to have something to say.
So many of you aren’t putting out content online because you think you need to have the perfect message, or something “valuable” to share (based on your own arbitrary opinion).
And what I’m telling you is, you will get more business if you put out literally anything.
If you’re an auto dealer, you could put out a 5 min video every afternoon just recapping what happened in your day.
If you’re a real estate agent, you could post updates on what your opinions are about the Super Bowl teams.
Get on social media and tell your truth … it’s really that simple.