DeepSummary
The episode features a conversation with TipsOut, one of the co-founders of OTK, an esports and gaming organization. They discuss TipsOut's background, including how he initially met Asmongold and Asmon and later co-founded OTK with them. TipsOut shares insights into OTK's talent acquisition process, such as signing streamers like ExtraEmily and the considerations involved.
They delve into the challenges content creators face, including burnout, mental health issues, and the uncertainty of relying solely on viewership. TipsOut advises creators to take sponsorship opportunities and diversify their income streams. The discussion also covers the state of the gaming industry, the oversaturation of new game releases, and the factors that contribute to a game's success or failure.
Other topics touched upon include the possibility of OTK signing VTubers, the future of content creation, and TipsOut's transition from being a content creator himself to focusing on the business side of OTK. The conversation is lighthearted and includes friendly banter between the hosts and TipsOut.
Key Episodes Takeaways
- OTK's co-founder TipsOut shares insights into the organization's operations, talent acquisition process, and future plans.
- Content creation can be mentally and emotionally taxing, and creators should consider diversifying their income streams and exploring alternative career paths.
- The gaming industry is oversaturated with new releases, making it challenging for games to stand out and succeed.
- Funding and financing for game development often requires appealing to a broad, mainstream audience, which can lead to watered-down or overly simplistic games.
- VTuber organizations can provide value and opportunities for creators, but their business models may not be sustainable in the long run.
- Appreciating and enjoying success is important, even amidst the constant pursuit of growth and new challenges.
- Audience engagement and reception play a crucial role in determining the success of content and projects within the gaming and esports industry.
- Content creators who haven't achieved significant success after a few years may benefit from leveraging their skills in related fields, such as influencer marketing or social media strategy.
Top Episodes Quotes
- “If you cannot show that your game has a massive total addressable market to an investor who might not be super sophisticated in games content, or to a publisher who it's just some pencil pusher at the top that like, you know, decides or whatever, then you're not gonna have, you're not gonna get financed.“ by TipsOut
- “If you told me right now, hey, Niji Sanji, or one of these organizations wants to sign me as a VTuber, and they're going to do all the work and set me up, and I'm going to go from zero to an overnight success and make all this money, then I do think there is, you. There's some ownership in that.“ by TipsOut
- “I mean, like, you know, we follow the whims of the audience and if people are liking it right now, then things are going good.“ by TipsOut
- “If you are a creator that has been making content for three years and you haven't had your breakthrough yet, personally, I would recommend looking to leverage your skills and your connections and your understanding of content into a more, you know, a more formal creator based career. Like not as a creator, but an influencer, marketing manager, or, you know, helping, you know, social media strategy, et cetera.“ by TipsOut
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Episode Information
Steak & Eggs Podcast
OTKnetwork
2/16/24
TipsOut joins us this week to give some insider info on OTK, future signings, and content creation!