DeepSummary
This podcast episode discusses the latest trends and updates in the podcast industry. It provides insights into podcast ad rates, which have seen an increase compared to the previous month but a slight decrease compared to the previous year. The episode also highlights partnerships and collaborations in the podcasting space, such as the partnership between the music streaming service Wavelake and Zebedee, a payment infrastructure company, to enable direct payments to musicians through podcasts.
The episode covers market share rankings for podcast hosting platforms, where Spotify, Spreaker, and Buzzsprout remain the top three. It also mentions a significant jump in downloads from web browsers for Buzzsprout in June. Additionally, the episode notes that while there was a new podcast episode posted every 0.8 seconds last month, the number of active podcasts updated in the last 30 days dropped by 10,000.
The episode includes news about personnel changes, such as John Wardock leaving Cumulus Podcast Network after a five-year run. It also highlights new podcast launches, including an educational podcast for kids called 'Who Smarted,' which has increased its cadence to four days a week, and a true crime podcast called 'Southern Fright True Crime,' which has signed with Amplitude Media Partners for media sales.
Key Episodes Takeaways
- Podcast ad rates are on the rise, with the average cost per thousand increasing compared to the previous month.
- The number of active podcasts updated in the last 30 days has decreased, despite a high rate of new podcast episodes being published.
- Spotify, Spreaker, and Buzzsprout remain the top three podcast hosting platforms in terms of market share.
- Notable partnerships and collaborations are emerging in the podcasting industry, such as the one between Wavelake and Zebedee, focusing on direct payments to musicians through podcasts.
- There have been personnel changes and new podcast launches in the industry, indicating ongoing developments and shifts.
- Google Podcasts is no longer visible in the Google Play store for new listeners, which could impact podcast discoverability and listener acquisition.
- The podcasting industry continues to evolve rapidly, with various trends and updates shaping its landscape.
- Tracking and analyzing industry metrics, such as ad rates, market shares, and active podcast numbers, is crucial for understanding the state of the podcasting industry.
Top Episodes Quotes
- “Music streaming service Wavelake has partnered with Zebedee, a payment infrastructure company.“ by Podcast narrator
- “There was a new podcast episode posted every 0.8 seconds last month, according to the podcast index.“ by Podcast narrator
- “And Google Podcasts is no longer visible in the Google Play store for new listeners now.“ by Podcast narrator
Entities
Company
Person
Episode Information
Podnews Daily - podcasting news
Podnews LLC
7/2/24