DeepSummary
In this podcast episode, Daniel Lubetzky, the founder of Kind snacks, is interviewed by Christine Lagorio-Chafkin. Lubetzky shares his background as the son of a Holocaust survivor and how his father's resilience and kindness inspired him to start businesses that build bridges between people. He discusses the challenges of launching Kind, going door-to-door to convince stores to carry his healthy snack bars, and the importance of focusing on the product quality rather than just the social mission.
Lubetzky emphasizes the need for entrepreneurs to have integrity, self-reflection, and to separate the creative, critical, and execution phases of a business idea. He stresses the importance of protecting the brand promise and not diluting it with subpar products. The conversation also touches on the current Israeli-Palestinian conflict, with Lubetzky calling for moderates to become 'builders' and stand against extremism.
Towards the end, Lubetzky is asked about advice for embedding a social mission into a business, to which he suggests pursuing something authentic that aligns with one's meaning and values. The episode also features a sponsored segment with Matt Wilson, co-founder of Under30Experiences, discussing how he uses credit card rewards for his travel business.
Key Episodes Takeaways
- Focus on product quality and value proposition first, rather than leading with the social mission.
- Separate the creative, critical, and execution phases of entrepreneurship for effective decision-making.
- Protect your brand promise by not diluting it with subpar products.
- Pursue a social mission authentically, aligning it with your values and meaning.
- Moderation and unity are needed to combat extremism and bring people together.
- Self-reflection and introspection are essential for personal growth as an entrepreneur.
- Integrity, perseverance, and a willingness to learn from mistakes are key to success.
- Use credit card rewards strategically to support business expenses like travel.
Top Episodes Quotes
- “The three c's of the entrepreneurial process is the creative, the critic and the crusader. The consummate critic is what you were saying that was missing from our process back then. The creative is the phase where you have to just think outside the box.“ by Daniel Lubetzky
- “You need to go on a walk with yourself and spend time thinking what's important, what gives me meaning. And if you have an idea for a gadget, that you just want to be an entrepreneur and that gadget is going to make people's lives better, you don't need to invent a social mission because it can be awkward and fake, and then it's actually going to not be good for society and for you.“ by Daniel Lubetzky
- “What didn't work was almost everything else, because, again, I was this mexican jewish lawyer selling sun dried tomato spreads made by Israelis and Palestinians walking the streets of New York with a brand that was geniusly called Moshe pupic and Ali Mishmon becomes world famous gourmet foods. And I thought it was, like, so clever that it was so long that people would find it hilarious and would tell it to everybody, but it's so long, nobody wanted to repeat that name.“ by Daniel Lubetzky
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Episode Information
Inc. Uncensored
Inc. Magazine / Panoply
2/22/24
Inc. editor-at-large Christine Lagorio-Chafkin chatted with David Lubetzky about his journey starting Kind Snacks in Mexico City, and the lessons he learned from his father, who was also a business man.
Then we have a special custom segment in partnership with Chase: Iceland offers up wintry landscapes, fiery volcanoes, and the descendants of Vikings. For Matt Wilson, co-founder and CEO of Under30Experiences, it also offered the start of an entrepreneurial journey. Wilson shares how he got the idea for his thriving travel company and how he and his co-founder have turned wanderlust into a lucrative opportunity. Wilson also shares how he maximized his Chase credit card rewards to help build his team and his brand.