DeepSummary
In this episode, Yasmin Norrie interviews Carolyn Aronson, the founder and CEO of the successful haircare brand It's a 10 Haircare. Carolyn shares her journey from a challenging childhood in foster care to building a multi-hundred-million-dollar empire in the beauty industry. She emphasizes the importance of working hard, learning from failures, and persevering even after losing everything in her first business venture.
Carolyn discusses the valuable lessons she learned about financial literacy from her father at a young age, instilling in her the mindset of saving and avoiding wasteful spending. She also highlights the challenges she faced as a woman in a male-dominated industry and the strategies she employed to navigate those situations gracefully while remaining empathetic.
Throughout the interview, Carolyn offers insights on various aspects of entrepreneurship, including partnerships, product development, marketing, and managing growth responsibly. She stresses the importance of building a solid foundation for a business to last and emphasizes the significance of continual learning and personal growth.
Key Episodes Takeaways
- Perseverance and resilience are essential for entrepreneurial success, as evidenced by Carolyn's ability to bounce back from failures and losses.
- Financial literacy and responsible money management are crucial, as instilled in Carolyn by her father from a young age.
- Building a solid foundation for a business, including legal agreements, partnerships, and product development, is vital for long-term success.
- Navigating challenges as a woman in a male-dominated industry requires grace, empathy, and a willingness to stand firm in one's beliefs and expertise.
- Continual learning, personal growth, and embracing challenges as opportunities for growth are essential for entrepreneurs.
- Maintaining control and ownership in business partnerships is crucial, as evidenced by Carolyn's stance against equal partnerships.
- Seeking professional advice from the right sources is important, as attorneys may not always provide the best business advice.
- Avoiding wasteful spending and managing growth responsibly are key to building a sustainable business empire.
Top Episodes Quotes
- “Sometimes you have to leave some people behind. It's kind of like life. And sometimes it can be the best thing in the world for you, but maybe not so much for them. And that's okay, too, because business is business, and you better realize that young, because otherwise you're going to be in relationships and situations that aren't good for you, and all it's going to do is hurt you.“ by Carolyn Aronson
- “I will never, ever be 50 50 again as long as I live.“ by Carolyn Aronson
- “Never accept business advice from an attorney, and they will try to give it to you all the time. That's not what you should be getting your business advice from.“ by Carolyn Aronson
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Episode Information
Behind Her Empire
Yasmin Nouri
3/18/24
Carolyn Aronson is the founder and CEO of It’s a 10 Haircare, a professional hair care line that is dedicated to providing high-quality, luxury hair care products for every hair type.
Carolyn rose from a challenging background of foster homes and adoption to creating one of the most widely recognized and consumed haircare brands worldwide. Despite all this success, she definitely was no overnight success. Carolyn prides herself on working hard and learning from her failed brands and products before striking gold with the Miracle Leave-in Spray that really took off. She owns 100% of her multi-hundred-million dollar brand and the products are sold in more than 25,000 professional salons, thousands of retail locations like Sally Beauty, Ulta, and is now in over 70 countries around the world.
In this week’s episode, Carolyn talks to us about her upbringing as a foster care child and what she believes shaped her approach to entrepreneurship & her relationship with money. She also shares her experience as a hairdresser hustling to make ends meet for many years, how she lost everything when starting her first company, and how she didn't give up even after losing it all. Carolyn also tells us about the challenges she had to overcome in the process of launching her second haircare brand and the biggest learnings she had when it came to partnerships, product development, and so much more.
In this episode, we’ll talk to Carolyn about:
* Why entrepreneurs should, “crawl, walk, then run”. [02:30]
* Carolyn’s childhood upbringing and influences that shaped her financial literacy. [08:44]
* The mindset of avoiding wasteful spending. [13:35]
* Bootstrapping and managing financial growth.[15:35]
* How Carolyn deals with mental challenges. [18:29]
* Positive impact of foster care and adoption on Carolyn's life. [21:30]
* Transition to product creation alongside salon management. [23:24]
* Lessons from recovering after financial loss in previous business. [25:40]
* Navigating a male-dominated industry. [30:13]
* Graceful handling of challenges with experience. [32:03]
* Fearlessness in male-dominated environments from upbringing. [33:29]
* Insights gained from partnerships and co-founders. [35:21]
* Preference against 50-50 partnerships. [37:03]
* Advice for women starting new ventures. [39:31]
* Strategies for overcoming business challenges. [42:30]
* Carolyn's proudest achievements. [45:22]
* Inspiring women, foster children, and hairdressers through example. [48:47]
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* Instagram: https://www.instagram.com/yasminknouri/
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Follow Carolyn:
* Website: https://www.itsa10international.com/
* Instagram: https://www.instagram.com/itsa10haircare/
* Instagram: https://www.instagram.com/itsa10ceo/
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