DeepSummary
In this episode, John Ellison interviews Adrian Wons, the CEO and co-founder of Senken, a digital carbon marketplace that connects buyers with high-quality, nature-based carbon credits. Adrian shares his journey of navigating the carbon market and the web3 space, initially aiming to create an "Opensea for carbon credits" using blockchain technology. However, as they listened to their customers' needs, Senken pivoted to a more web2-focused approach, prioritizing user experience and trust in the carbon credit instrument.
Adrian discusses the challenges faced by small and medium-sized companies in tackling sustainability goals and offsetting emissions. Senken aims to bridge the gap between when companies commit to net-zero targets and when they start financing climate projects by offering tools like marginal abatement cost analysis and forward/offtake agreements. The conversation also delves into the complexities of nature-based solutions and the scrutiny they face, as well as Senken's rigorous due diligence process to ensure project quality.
Throughout the episode, Adrian emphasizes the importance of engendering trust and removing barriers for companies to take climate action. He highlights Senken's efforts to provide user-friendly tools, quality assessments, and guarantees to instill confidence in buyers. The discussion also touches on the role of guidelines from organizations like the Science Based Targets Initiative in accelerating the adoption of carbon credits.
Key Episodes Takeaways
- Senken aims to create a trustworthy digital marketplace for carbon credits, focusing on nature-based solutions.
- The company pivoted from an initial web3-centric approach to prioritize user experience and meet customer needs.
- Senken provides tools and analysis to help companies understand their carbon footprint and make a case for climate action.
- The company conducts rigorous due diligence on carbon projects to ensure quality and engender trust among buyers.
- Senken offers solutions like forward/offtake agreements to bridge the gap between net-zero targets and financing climate projects.
- Guidelines from organizations like the Science Based Targets Initiative can accelerate the adoption of carbon credits.
- Nature-based solutions face scrutiny, but Senken believes in funding nature and addressing concerns through transparency.
- Engendering trust and removing barriers are crucial for facilitating corporate climate action through carbon credits.
Top Episodes Quotes
- “I think a big unlock would be that, for instance, science based targets initiatives would say, okay, we give you guidelines on how to use carbon credits now, because it's not science based to only invest into climate when you're already at your end, net zero goal.“ by Adrian Wons
- “It should be really easy. If you want to find us, you will find us for sure, but also from my side. John, thanks a lot for all the work. I think it has been a journey for both of us.“ by Adrian Wons
- “We're also going to launch a tool, marginal abatement cost analysis. So it basically shows them, based on their industry, what are their low hanging fruits for emission reductions?“ by Adrian Wons
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Episode Information
ReFi Podcast
John Ellison
1/9/24
In this episode of ReFi Podcast, we're diving deep into the fascinating intersection of carbon markets and Web3 technology.
John Ellison sits down with Adrian Wons, the CEO and co-founder of Senken, a pioneering digital carbon marketplace. Senken is making waves by connecting buyers with high-quality, nature-based carbon credits, aiding them in fulfilling their climate commitments beyond internal decarbonization and emission reduction efforts.
We explore Adrian's compelling journey through the complex and often tumultuous confluence of the carbon market and Web3. Discover how the team at Senken is meticulously listening to the signals from both buyers and suppliers. Their focus? Removing all barriers to create a seamless and trust-building user experience, utilizing carbon credits as a tool to finance climate solutions and protect our planet's precious natural habitats.
In this episode you will:
🌐 Explore the innovative intersection of carbon markets and Web3 technology, understanding how they collectively drive climate action.
🌱 Hear the inspiring journey of Adrian Wons, from his early days in the Kernel fellowship to leading Senken, and how he's shaping the future of digital carbon marketplaces.
💡 Delve into the challenges and advancements within the carbon credit system, gaining insights into the perseverance and vision required to navigate this complex domain.
If you enjoy the episode, don't forget to leave us a 5-star review! 🌟 Your feedback is greatly appreciated. Thanks for listening and let us know what you think.
A special thanks to Marcio Vilela for the beautiful art photography on the wall from his Superflora collection in the Amazon.
Hashtags:
#Podcast,
#ReFiPodcast,
#RegenerativeFinance,
#RegenerativeLeadership,
#CarbonCredits,
#Web3ForClimate,
#SustainableTech,
#GreenEntrepreneurship,
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