DeepSummary
In this podcast episode, serial entrepreneur Mimi Ikonn shares her inspiring journey, starting from her humble beginnings in Azerbaijan to immigrating to Canada as a teenager and financially supporting her family. Despite dropping out of college, she found success through intuition and passion, co-founding her first business, Luxy Hair, with her husband Alex. Luxy Hair reached remarkable heights, serving over 250,000 customers across 165 countries before being acquired.
Mimi candidly discusses the challenges she faced, including depression, despite her business's success. She emphasizes the importance of gratitude, mindfulness, and manifesting the life one desires through practices like Tony Robbins' "Hour of Power." Her transformative experiences, like attending Vipassana meditation and reading "The Body Keeps the Score," helped her unpack past traumas.
After selling Luxy Hair, Mimi and Alex founded Intelligent Change, creating the Five Minute Journal to promote mindfulness and gratitude. Mimi shares valuable insights on overcoming obstacles, finding one's passion, and creating meaningful change while advocating for sustainability in business practices.
Key Episodes Takeaways
- Embrace and learn from life's contrasts and challenges, as they can shape your personal growth and perspective.
- Nurture your intuition and inner voice from an early age, as they can guide you towards your true passions and purpose.
- Practice gratitude and mindfulness regularly, as they can foster positivity, abundance, and personal fulfillment.
- Manifest your desired life by setting intentions, visualizing your goals as already achieved, and taking inspired action.
- Pursue your desires without being attached to specific outcomes, as it can lead to misery and disappointment.
- Prioritize sustainability and ethical practices in your business endeavors, as they create positive impact and resonate with conscious consumers.
- Embrace failure as a natural part of the journey, and learn from projects that may not work out as planned.
- Create products or services that you genuinely love and believe in, as authentic passion makes selling effortless.
Top Episodes Quotes
- βI think because of the freedom we had, because our parents were just busy trying to survive. Right. We had the freedom to play and be free. And we didn't have screens. I mean, we had television, but, like, we didn't have these phones, you know, that were always given to us. I think it was such a blessing to just, like, be there, present with your thoughts and your intuition so you can connect to your soul.β by Mimi Ikonn
- βI'm a huge advocate for sustainability, and for many years, I've tried to get into the fashion industry and create something that I personally would want to wear that is sustainable. And literally, I've tried many different projects. One of them was creating these beautiful ballerina flats that were supposed to be made of this biodegradable leather. I mean, not leather. It was like a bioplastic, basically.β by Mimi Ikonn
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Episode Information
Behind Her Empire
Yasmin Nouri
4/1/24
In this week's episode, we're re-airing one of our top episodes withΒ Mimi Ikonn, a serial entrepreneur known for founding Luxy Hair, a DTC hair extension brand, and Intelligent Change, a lifestyle brand promoting mindfulness and gratitude through consumer products. Her inspiring self-made story began with her immigration from Azerbaijan to Canada as a teenager.
Taking on the responsibility of financially supporting her family from a young age, Mimi dropped out of college, worked in banking, and took significant risks to pursue her passions and achieve financial independence, with her husband and business partner, Alex Ikonn, by her side.
Luxy Hair achieved impressive success, reaching 250,000+ customers in 165+ countries before being acquired by Beauty Industry Group. Currently, Mimi and Alex focus on Intelligent Change, selling over 1,700,000+ copies of their flagship product, The Five Minute Journal.
In our interview, Mim shares her captivating life story, from being a college dropout to discovering her passions and starting Luxy Hair with limited resources and industry connections. Her positive energy shines as she discusses overcoming hardships and depression, offering valuable tips for manifesting the life you desire, and promoting meaningful change in both personal and professional spheres.
In this episode, weβll talk to Mimi about:
* Mimi's humble beginnings in Baku, Azerbaijan. [03:57]
* Mimi's immigration journey to Canada, financially supporting her family at 16. [12:09]
* Not going to college, working in a bank, and meeting her future husband. [17:38]
* The 4-Hour Workweek" impact on Mimi and Alex's life and business vision. [25:59]
* The inspiration behind their first business, Luxy Hair. [27:44]
* "The Body Keeps the Score" influence on Mimi's life and traumas. [35:11]
* Manifesting life and practicing gratitude, Tony Robbins' program. [42:03]
* Selling Luxy Hair and creating the 5-Minute Journal by Intelligent Change. [49:16]
* Mimi's passion projects and her sustainability advocacy. [55:19]
This episode is brought to you by Beeya:
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Follow Yasmin:
* Instagram: https://www.instagram.com/yasminknouri/
* Website: https://www.behindherempire.com/
Follow Mimi:
* Website: https://www.intelligentchange.com/
* Instagram: https://www.instagram.com/intelligentchange/
* Instagram: https://www.instagram.com/mimiikonn/
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