DeepSummary
The podcast episode features an interview with Peggy Northrop, a media consultant and communications expert with over 30 years of experience in the publishing industry. She shares her journey from working at iconic magazines like Vogue, Glamour, More, and Reader's Digest to transitioning into entrepreneurship and launching her own publishing company, SheBooks.
Northrop reflects on the valuable lessons she learned throughout her career, including negotiating her salary with Anna Wintour at Vogue, understanding the importance of business acumen, and navigating the challenges of the digital age. She emphasizes the power of collective female mentorship and the importance of surrounding oneself with support systems.
Currently, Northrop serves as an advisor and investor in female-driven enterprises, mentors young women in post-genocide countries through SheCan, and shares her insights on finding purpose and fulfillment in one's work.
Key Episodes Takeaways
- Embrace career transitions and challenges as opportunities for growth and learning.
- Surround yourself with supportive mentors and a network of peers who can provide guidance and encouragement.
- Develop business acumen and understand the broader context of the industry you operate in.
- Prioritize self-awareness and trust your instincts when making career decisions.
- Seek out environments and roles where you feel celebrated and valued for your contributions.
- Challenge traditional notions of leadership and embrace diverse leadership styles.
- Pursue entrepreneurial ventures aligned with your passions and values.
- Engage in collective mentorship and support systems to uplift and empower others, particularly women.
Top Episodes Quotes
- “I very much believe in the dictum, go where you are celebrated, not tolerated.“ by Peggy Northrop
- “I learned a lot about decisiveness. I learned a lot about passion and respecting people's passions. And also learned, you know, I had this idea of what an executive was supposed to look like and behave like and act like. And, you know, of course, it's the male model and it's the kind of glad, handy model, and Anna's actually a very shy person. And to recognize that you can be an effective executive and not be necessarily an extrovert, you know, that you can be, that you can hold things back.“ by Peggy Northrop
- “Certainly always going on the interview is really important because you don't know what you're going to find out.“ by Peggy Northrop
Entities
Person
Company
Book
Nonprofit
Episode Information
Surfing Corporate
Surfing Corporate
11/29/23
We dive into the riveting journey of Peggy Northrop, a true publishing powerhouse, as she unravels the invaluable lessons acquired over 30 years in the corporate arena. From navigating the cut-throat publishing landscape in the 90s to earning her "Corporate Ph.D." under the mentorship of Vogue Magazine's Editor-in-Chief, Anna Wintour, Peggy swiftly ascended to the coveted role of Editor-in-Chief at prestigious publications like Reader’s Digest, More Magazine, and Sunset.
In the face of unprecedented challenges, including the digital transformation of print media and the economic upheaval of 2008, Peggy not only weathered the storms but emerged stronger. Her entrepreneurial spirit led her to establish her independent publishing company, a feat achieved while balancing a demanding full-time corporate role. Now, as a seasoned consultant, trusted advisor, board member, and investor in female-driven enterprises, Peggy reflects on her three-decade journey, sharing insights that transcend the pages of her illustrious career.
Highlights:
- Peggy's first company was SheBooks. https://shebooks.net/
- To learn more about the foundation that supports women in under developed countries is SheCan.
- The author Peggy mentioned is Joie Seldon. You can learn more about her here : https://joieseldon.com/about/
SUPPORT US!
If you like Surfing Corporate and would like us to make more episodes, you can donate by clicking on this link: https://www.buymeacoffee.com/surfingcorporate
Follow SurfingCorporate on Instagram and LinkedIn.
CREDITS
Co-hosts: Aileen Merciel and Glenda Pacanins
Production, editing and sound design: Aileen Merciel
Intern: Stephany Gil de Sucher
Original theme song: Chaliwa Music
Other music if by BlueDot Sessions