DeepSummary
In this episode, Michael Brand, CEO and co-founder of HVMN (Health Via Modern Nutrition), discusses his company's innovative ketone drink product called Ketone IQ. Brand explains how Ketone IQ provides an efficient source of energy for the body, allowing users to experience increased focus, appetite control, and enhanced physical performance without relying on caffeine or sugar. He shares his background as a former Google employee and his journey into the world of biohacking and ketone research.
Brand dives into the process of pitching Ketone IQ on Shark Tank, which despite not securing an investment, provided invaluable exposure for his brand. He also touches on collaborating with high-profile investors like Jake Paul and the challenges of being an entrepreneur, emphasizing the importance of persistence and resilience in the face of rejection or skepticism.
Additionally, Brand offers insights into his personal biohacking practices, such as barefoot running, nose breathing, and the use of magnesium supplements for improved sleep. He encourages listeners to embrace unconventional approaches and to be remarkable in their pursuits, as true innovation often faces initial resistance before gaining wider acceptance.
Key Episodes Takeaways
- Embrace unconventional and provocative ideas, even if they face initial resistance or skepticism, as true innovation often challenges the status quo.
- As an entrepreneur, leverage your strengths and find the right partners or platforms to complement and amplify your vision, as success often requires a combination of technical expertise and effective marketing.
- Exercise patience and perseverance, as not everyone will immediately embrace new ideas or products, and understanding that fact is crucial for entrepreneurs.
- Strive to be truly unique and remarkable, even if it means facing initial skepticism or resistance, as true innovation often challenges conventional norms and perceptions.
- Build a platform and following before fully committing to your entrepreneurial venture, as this can provide valuable stability and amplification for your ideas.
- Embrace biohacking practices and unconventional approaches to optimize personal performance, health, and well-being.
- Seek out collaborations and partnerships with influential individuals or brands that align with your vision and can amplify your reach.
- Continuously educate and provide context for your products or ideas, as true innovation often requires time and effort for wider acceptance and understanding.
Top Episodes Quotes
- “I think a lot of entrepreneurs, you have to have some home field advantage. Some entrepreneurs have, like, awesome platforms and maybe they need, like, a technical co founder to help, like, build something interesting. Or some people are, like, really technical. They have, they've invented a flying shoe, but they have, like twelve followers on Instagram that got no one to tell about it.“ by Michael Brand
- “You want to be memorable, you want to be remarkable. You want to be something that's not remembered. It's like when you think about great art, like, half the people think it's ugly, stupid. Like, this shouldn't be up in a museum, but, like, all this stuff that's like, very good. Yeah, that's what's like hanging up at the hallway and at the Hyatt. Like, that's, you know, nice art, but, like, the really good stuff that, like, changes the world.“ by Michael Brand
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Episode Information
The Skinny Confidential Him & Her Podcast
Lauryn Bosstick & Michael Bosstick / Dear Media
4/3/24