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DeepSummary
The podcast episode features a conversation between Jacob Goldstein and Brian Ryerson, Senior Director of Digital Strategy at the US Tennis Association (USTA). They discuss the USTA's long-standing partnership with IBM and how they leverage AI technologies to enhance the fan experience during the US Open tennis tournament. Ryerson explains how AI is used to generate match highlights, commentary, and post-match summaries at scale, providing fans with real-time insights and storytelling.
Brian Ryerson delves into the USTA's digital platforms, including the US Open app and website, which utilize AI to offer features like Slam Tracker, a live match visualization tool that overlays stats and data on the action. He also talks about the challenges of scaling content creation and storytelling across multiple languages and fan personas, and how AI helps address these challenges.
Looking ahead, Ryerson envisions AI enabling more personalized and localized content for fans worldwide, aligning with the USTA's mission to grow the sport of tennis. He emphasizes the importance of data quality and human oversight in implementing AI solutions, and the collaboration with IBM to ensure factual accuracy and mitigate risks.
Key Episodes Takeaways
- The US Tennis Association partners with IBM to leverage AI technologies for the US Open tennis tournament, including AI-generated match highlights, commentary, and post-match summaries.
- AI enables the USTA to provide fans with real-time insights, data visualizations, and immersive experiences through platforms like the US Open app and website.
- Scaling content creation across languages, fan personas, and match coverage is a key challenge that AI helps address by improving efficiency and personalization.
- Ensuring data quality, factual accuracy, and mitigating risks are crucial in implementing AI solutions, which the USTA achieves through human oversight, continuous training, and collaboration with IBM.
- The future of AI in sports lies in delivering personalized, localized content tailored to individual fan preferences and interests on a global scale.
- AI supplements human creativity and editorial processes rather than replacing them, enabling more comprehensive and efficient storytelling around sports events.
- The USTA's digital strategy focuses on enhancing fan engagement, providing enriched experiences, and growing the sport of tennis through innovative applications of AI and data analysis.
- Partnerships between sports organizations and technology companies like IBM are instrumental in driving digital transformation and leveraging AI to reshape fan experiences.
Top Episodes Quotes
“But we feel that the ability to do it at scale and with us more to check that is the efficiency problem that we've been looking to solve.“ by Brian Ryerson
― This quote highlights the USTA's approach to addressing the challenge of scaling content creation while maintaining accuracy and mitigating risks through human oversight and collaboration with IBM.“So I think there's a number of tools that we use, all within the Watson X umbrella. We do a lot of training with the IBM team, so we have to constantly train and retrain that model.“ by Brian Ryerson
― This quote illustrates the ongoing process of training and refining the AI models used by the USTA in collaboration with IBM to ensure accurate and reliable outputs.“I feel like the ability to really get content to the type of fan you are and the insights you have is where we're all headed.“ by Brian Ryerson
― This quote captures Ryerson's vision for the future of AI in sports, where personalized and tailored content can be delivered to fans based on their preferences and interests.“We do have 20 plus courts happening at a time, so it's a lot to follow. And how do you translate that to a fan, whether it's to their native language or to their time zone or things like that?“ by Brian Ryerson
― This quote highlights one of the challenges the USTA faces in providing comprehensive coverage of the US Open to a global audience, and how AI can help address this by scaling content creation across languages and time zones.“Again, going back to my efficiency point, it helps you become more efficient.“ by Brian Ryerson
― This quote encapsulates the core benefit of leveraging AI for the USTA - improving efficiency in content creation, data analysis, and fan engagement, allowing them to scale their operations and reach more audiences.
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Episode Information
Smart Talks with IBM
Pushkin Industries and iHeartPodcasts
8/13/24
As AI technology progresses, its impact on our daily lives—including how we consume our favorite sports— will grow alongside it. In this episode of Smart Talks with IBM, Jacob Goldstein, host of Pushkin’s own What’s Your Problem?, sat down with Brian Ryerson, Senior Director of Digital Strategy at the US Tennis Association. They discuss the impact of data on the fan experience, the role that storytelling plays in sports, and how AI has unlocked innovative features, such as AI Commentary and Match Reports.
This is a paid advertisement from IBM. The conversations on this podcast don't necessarily represent IBM's positions, strategies or opinions.
Visit us at https://ibm.com/smarttalks
See omnystudio.com/listener for privacy information.
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