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DeepSummary
The episode features an interview with Brian Ryerson, Senior Director of Digital Strategy at the US Tennis Association (USTA), discussing the partnership between USTA and IBM to enhance the fan experience at the US Open through AI-powered digital innovations. Ryerson explains how AI technology like AI highlights and AI commentary helps provide real-time insights, match summaries, and personalized content to fans across various platforms.
Ryerson delves into specific features like Slam Tracker, which uses AI to generate predictions, live visualizations, and in-depth analysis of matches in real-time. He also discusses the upcoming Match Reports feature, which will use IBM's Watson X generative AI to create succinct written summaries of every match, covering both structured data and unstructured storytelling elements.
The conversation explores the challenges of working with AI, such as ensuring data quality, managing risks like hallucinations or factual inaccuracies, and the constant need for training and retraining models. Ryerson envisions AI enabling greater personalization and content localization to reach a wider global audience in the future.
Key Episodes Takeaways
- The USTA is partnering with IBM to leverage AI for enhancing the digital fan experience at the US Open tennis tournament.
- AI innovations like highlights, commentary, predictions, and match reports provide real-time insights, visualizations, and personalized content to fans across platforms.
- Key challenges include ensuring data quality, managing risks like hallucinations or factual inaccuracies, and the constant need for training and retraining AI models.
- Features like Slam Tracker use AI to generate predictions, live visualizations, and in-depth analysis of matches in real-time.
- The upcoming Match Reports feature will use IBM's Watson X generative AI to create succinct written summaries of every match.
- Rigorous testing and preparation is crucial to ensure AI models can handle unexpected scenarios and edge cases in live sports events.
- AI enables greater content personalization and localization to reach a wider global audience in different languages.
- The USTA envisions AI enhancing fan engagement and delivering immersive experiences both on-site and online.
Top Episodes Quotes
“Tennis is such a data rich sport. All sports have data, but tennis has a lot of shots and different shot types and ball trajectory and live scoring data and umpire chair data and crowd and all that.“ by Brian Ryerson
― This quote highlights the data-driven nature of tennis, which makes it well-suited for AI applications to analyze and generate insights from various data sources.“How do we really run it through its paces and really make sure that whatever that outcome could be and whatever that scenario is, whether it's a fifth set tie break that happens, or maybe there's a, you know, a faulty end of the match or something that we're nothing anticipating that we have that accounted for and that the a won't throw off that output.“ by Brian Ryerson
― This quote illustrates the importance of thorough testing and preparation to ensure the AI models can handle unexpected scenarios and edge cases in a live sports event.“We do spend a lot of time thinking through potential scenarios and ensuring that we have the right data sets and the model to predict that.“ by Brian Ryerson
― This reiterates the importance of rigorous preparation, testing different scenarios, and having the right data and models to handle the unpredictability of live sports events.“Where I get excited is we've seen immense growth with AI highlights, and the ability to now do highlights at scale is the ability for us to start creating content in different languages, maybe covering different parts of the map.“ by Brian Ryerson
― This quote expresses Ryerson's enthusiasm about the potential of AI to enable greater content personalization and localization to reach a global audience in different languages.
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iHeartPodcasts
8/14/24
As AI technology progresses, its impact on our daily lives—including how we consume our favorite sports— will grow alongside it. In this episode of Smart Talks with IBM, Jacob Goldstein, host of Pushkin’s own What’s Your Problem?, sat down with Brian Ryerson, Senior Director of Digital Strategy at the US Tennis Association. They discuss the impact of data on the fan experience, the role that storytelling plays in sports, and how AI has unlocked innovative features, such as AI Commentary and Match Reports.
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