The ad tech industry is central to the podcast episodes, which delve into the intricacies of the ad tech landscape, including ad exchanges, auctions, and the various tools and services offered by dominant players like Google.
The first episode 'US v. Google… Again' examines the Justice Department's antitrust lawsuit against Google's ad business, alleging monopolistic practices in the online advertising market. The second episode 'The ONLY guaranteed way to find Product Market Fit' uses the startup journey of Marty from BlockThrough, an ad tech company, as a case study to illustrate the challenges of achieving product-market fit.
These episodes highlight the complex and competitive nature of the ad tech industry, as well as the regulatory scrutiny and antitrust concerns surrounding the market dominance of tech giants like Google.