Topic: Advertising and Monetization Models

Advertising and monetization models are evolving as the media landscape shifts towards free, ad-supported streaming platforms, challenging the traditional paid subscription model used by Hollywood.

More on: Advertising and Monetization Models

The podcast episodes discuss how the rise of free, ad-supported streaming platforms like Tubi, Roku, and YouTube is forcing Hollywood to reconsider its monetization strategies, as the paid subscription model becomes increasingly unsustainable.

Episode 127373: "Hollywood Has to GIVE It All Away Now..." explores this shift, arguing that Hollywood must improve its content quality to remain competitive in the changing viewer landscape.

Additionally, Episode 110628: "Remembering Susan Wojcicki" provides insights into the development of advertising models like AdWords and YouTube's monetization policies for creators, highlighting the broader changes in the media industry.

All Episodes