The podcast episodes discuss how declining advertising revenue is a significant factor contributing to the financial struggles and challenges faced by major media organizations, particularly in the Hollywood and sports media sectors.
In the episode "Hollywood Media is Imploding...", the discussion revolves around the declining advertising revenue that is a major driver of the financial woes facing prominent Hollywood trade publications owned by Penske Media, as well as Time magazine.
Similarly, the episode "Sports Media Needs a Hero" cites advertisers pulling back due to recession fears as a key factor contributing to the challenges faced by the news industry, particularly in sports media, leading to mass layoffs and uncertainty surrounding iconic brands like Sports Illustrated and The Athletic.