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Topic: Advertising techniques

Advertising techniques leverage psychology and neuroscience to create memorable and impactful campaigns that resonate with consumers.

More on: Advertising techniques

The podcast episodes provided explore various advertising techniques, including how advertisers leverage neuroscientific principles like repetition, surprise, and nostalgia to create memorable ads.

The episodes also discuss the rise and decline of mass marketing tactics like jingles and slogans, and how media fragmentation has led to more targeted digital advertising strategies.

The podcasts provide insights into the broader implications of these techniques, such as the psychology of advertising and the ethical considerations around nostalgia marketing.

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