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Topic: Brand strategy

Brand strategy is the long-term plan for the successful development and promotion of a company's products or services to achieve specific business objectives.

More on: Brand strategy

The podcast episodes cover various aspects of brand strategy, including how brands can influence share price and communicate their value to the investment community, strategies for revitalizing established media brands, and the importance of brand positioning, desirability, and performance for emerging companies.

For example, the episode 'Marketing Valuation | The Battle Between Believers and Non-Believers Part 3 | Greg Silverman' discusses how marketers can better connect brand strategy execution to measurable business outcomes and revenue impact. The episode 'Condéology' explores potential strategies for revitalizing Condé Nast's most valuable brands, such as consolidating smaller titles, expanding into commerce, and rethinking leadership approaches. And the episode 'Selling 10 Million Soup Dumplings and Counting: The Story of MìLà with Caleb Wang' covers MìLà's rebranding, brand positioning, and marketing/partnership strategies.

These examples demonstrate the diverse ways in which brand strategy is covered across the podcast episodes.

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