The podcast episodes discuss the principles and strategies of category design, a key concept in the field of entrepreneurship and business strategy.

In the first episode, Discovering Your Unique Business Niche: Lessons from the Master of Category Design, Christopher Lochhead, the guest expert Christopher Lochhead explains how creating a unique market category can lead to exponential growth and market leadership, rather than just competing on product features.

The second episode, Venture Capital Firm That Invests in Companies Building "Products That Count" with SC Moatti, features an interview with venture capitalist SC Moatti, who discusses the importance of category design and market leadership for product managers and startups.