The podcast episodes discuss initiatives and approaches to maintain content authenticity and provenance, such as the Content Authenticity Initiative and the SIFT method. This is in response to the challenges posed by AI's ability to generate realistic deepfakes and visual hoaxes, which can erode trust in what we see online.

For example, episode How to stay grounded in an increasingly artificial world explores the implications of AI-generated content for truth and trust, and the importance of fortifying reality amid AI's rapid progress. Episode How Adobe is managing the AI copyright dilemma covers Adobe's Content Authenticity Initiative, which aims to provide a way for users to verify the authenticity and provenance of digital content.