The podcast episodes cover various topics related to endorsements, including celebrity endorsements in sports and politics, as well as the impact of endorsements on voter behavior and decision-making.

For example, episode Shams Charania on NBA Play-In, Caitlin Clark, Brenden Rice Talks Breakout Season, Caleb Williams, and Duke Manyweather on OL Draft Prospects discusses the potential endorsement deal for WNBA player Caitlin Clark with Nike, highlighting the significance of such endorsements for athletes.

Similarly, episode Trump Wins New Hampshire, Haley Vows To Stay In and And Then There Were Two focus on the endorsements received by political candidates, particularly the importance of endorsements from influential state leaders in the Republican primary race.