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Topic: Growth marketing

Growth marketing is a strategic approach to driving sustainable business growth through data-driven experimentation, cross-channel optimization, and customer-centric tactics.

More on: Growth marketing

The podcast episodes provided focus extensively on various aspects of growth marketing, including strategies, tactics, and best practices for SaaS and other technology-driven businesses.

Several episodes explore the importance of understanding customer segments, personalizing outreach, leveraging data and analytics, as well as building effective growth teams and marketing funnels. For example, the episode "Clay CEO Kareem Amin on AI-powered outreach for growth" delves into how Clay, an AI-powered sales prospecting platform, targeted growth marketers as their primary customer segment. The episode "The Biggest Lie in Startup Growth and Marketing, Why You Do Not Need To Diversify Customer Acquisition Channels in the Early Days & When and How To Build Your Growth Team with Rob Schutz, Co-Founder and Chief Growth Officer @ Ro" covers growth leadership, team structure, and hiring best practices.

Other episodes, such as "Planhat: Bootstrapping an Enterprise SaaS to 8-Figures ARR - with Kaveh Rostampor" and "Hubstaff: Overcoming Early Struggles to Bootstrap to $22M ARR - with Jared Brown", discuss specific growth channels, marketing strategies, and tactics that have been successful for SaaS companies in various stages of development.

All Episodes