As an independent media program, the episode provides commentary and analysis on political developments from a non-mainstream media perspective.
Cox co-founded the independent outlet 404 Media, and the episode explores the vision and challenges of running it.
The episode begins with a discussion about the importance of independent media and the need for community support.
The podcast episodes provided cover a range of topics related to independent media, including the challenges faced by independent creators, the importance of maintaining journalistic integrity, the role of independent media in covering underreported stories, and the broader shift towards alternative media platforms.
For example, the episode 'How 'Vice' Went from a $6 Billion Media Empire to Bankruptcy' discusses how Vice Media's move away from its punk rock roots and towards a more corporate, identity-politics-focused approach ultimately led to its downfall. Similarly, the episode 'Episode 123: Media Influence' explores the media's inadequate coverage of important issues due to their ties to the ruling class, and the role of independent media in building trust and envisioning alternative systems.
Other episodes, such as 'Episode 166 - Arts & Culture' and 'Laurie Palmer: Lessons from lichen worlds', highlight the importance of building independent left-wing and environmentally-focused media institutions to counter the influence of establishment media.