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Topic: Marketing and distribution

Marketing and distribution strategies are crucial for the success of consumer-focused businesses, as demonstrated through insights from podcasts on entrepreneurship and innovation.

More on: Marketing and distribution

The podcast episodes cover various aspects of marketing and distribution, highlighting how successful companies navigated these challenges to reach and connect with their target consumers.

For example, the episode featuring Shamin Walsh of BAM Ventures discusses the marketing difficulties faced by consumer companies and effective strategies for reaching customers, such as investing in a cat litter company that eventually exited for a large amount.

The episode with Curt Jones, the inventor of Dippin' Dots, delves into the distribution and marketing tactics that helped the unique frozen treat become a global success, including selling through amusement parks, stadiums, and grocery stores.

The interview with Jason Blum of Blumhouse Productions touches on the role of marketing and distribution in the success of low-budget horror films, particularly the importance of test screenings and collaborating with filmmakers to align with their vision.

All Episodes