Developing the avocado oil-based mayonnaise recipe that became Primal Kitchen's hit product is an example of product innovation.
The discussion touches on how Essity approaches product innovation through the lens of inclusivity, and the research and development process behind creating inclusive and accessible products.
Detergent sheets are presented as an innovative new product category that aims to disrupt the traditional liquid detergent market.
The episode explores identifying an untapped market need and developing an innovative new product concept.
Discussions around new product launches and innovations are covered, including Coca-Cola's Coke Spice and high-protein drinks, as well as American Express's acquisition of Resy.
The development of unique new products like crispy chicken nuggets at Taco Bell is highlighted.
The 'Icons' stays and planned 'experiences' platform represent new innovative product offerings for Airbnb.
While not new products per se, introducing package variations represents an innovation strategy for brands.
The podcast episodes discuss various aspects of product innovation, from identifying untapped market opportunities and developing innovative new products, to enhancing existing products through packaging, pricing, and other strategies.
For example, the episode 'CLIP: Four Loko Vs. The Government' explores the journey of starting a beverage company with an innovative product concept, while 'What's with all the tiny soda cans? And other grocery store mysteries, solved.' examines how brands use 'price pack architecture' to innovate their product offerings.
Other episodes highlight the importance of continuous product innovation and improvement, such as 'Apple vs Tesla - 3 Key Points 6-11-24' and '20VC: Why Seed is Systemically Broken | Why Pricing is Worse Than Ever and There is More Funding Than Ever | Benchmarks for Churn, Retention and Growth Rates - Good vs Great | Why Last Vintage for Private Equity Will Suck with Jason Lemkin'.