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Topic: Qualitative research

Qualitative research involves in-depth, non-numerical exploration of a topic to gain a deeper understanding of underlying reasons, opinions, and motivations.

More on: Qualitative research

The podcast episodes provided highlight the importance of qualitative research methods in uncovering customer insights, understanding leadership and innovation, and exploring sustainability practices in households.

The first episode Decoding Customer Insights, Trust, and the Jobs-to-be-Done Framework with Bob Moesta | E1943 discusses how qualitative, hypothesis-building research can reveal the customer journey and struggling moments that precede a purchase decision.

The second episode Kirstin Munro, "The Production of Everyday Life in Eco-Conscious Households" (Bristol UP, 2023) describes a qualitative research study involving in-depth interviews with eco-conscious households, highlighting the trade-offs and constraints involved in promoting sustainability at the household level.

The third episode Brené with Dr. Linda Hill on Leading With Purpose in the Digital Age emphasizes the value of qualitative research methods, such as ethnography, in understanding leadership and innovation in the digital age.

All Episodes