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Topic: Rebranding

Rebranding is the process of changing a company's or product's visual identity, messaging, and positioning to better align with their strategic goals and target audience.

More on: Rebranding

The podcast episodes provided cover various aspects of rebranding, from the thought process behind design changes Buzzcast: Fresh New Look to the challenges of rebranding a high-profile brand like Victoria's Secret The Secret.

The episodes also discuss the importance of customer validation and alignment when undertaking a rebranding effort, as highlighted in AMA: How To Get Into Fashion Week, Zac Posen x Gap, and More and 20 Growth: Viral Loops; How To Create and Sustain Them, Why Interviews for Product and Growth Hires are BS and What To Do Instead, Mastering the Onboarding Process; Structuring the First 90 Days with Adam Fishman, Former Head of Growth @ Lyft.

All Episodes