The topic of reframing is prominently featured across several of the podcast episodes provided.

In Your Perception Is Not Reality: Cognitive Distortions, techniques like considering opposite perspectives and replacing thoughts are discussed as ways to reframe cognitive distortions and negative thought patterns.

The episode Best of: How to Handle a Skeptical Audience focuses extensively on the power of reframing conversations to address concerns without conceding, presenting it as a critical skill for effective communication.

Reframing negative situations and embracing the unfamiliar is also emphasized in How Our Words & BELIEFS Powerfully Shape REALITY.

Finally, the episode Climate Change is a Marketing Problem with Seth Godin suggests reframing climate change as a chronic degenerative disease like 'atmospheric cancer' to create a greater sense of urgency around the issue.