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Topic: Rewards programs

Rewards programs are strategic loyalty initiatives that incentivize customer behavior and engagement through the use of points, discounts, and other perks.

More on: Rewards programs

The podcast episodes provided cover various aspects of rewards programs, particularly in the context of credit cards and financial technology.

The first episode discusses the Bilt credit card, which allows users to earn rewards points on rent payments, highlighting the unique economics and challenges of such a partnership between a bank and a fintech company (The Unusual Economics of the Bilt Credit Card).

Another episode focuses on the popular Starbucks Rewards program, delving into the psychological and behavioral science principles that drive its success and user engagement (The psychology of Starbucks Rewards).

The remaining episodes touch on other rewards-related topics, such as the potential issues with Robinhood's credit card rewards program (Can Robinhood's New Luxury Card Last?) and the unexpected accumulation of rewards points by a podcast host (CJ & Ben Go Bald! Evan Takes "Cheeto" Test).

All Episodes